7 Questions with Paul Lage

Paul Lage

7 Questions with Paul Lage, CEO of Gill Studios

Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

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Political Yard Signs Done the Right Way

Political signs

Making Smart Use of Political Yard Signs is Not Easy.

One of the first things many campaigns do is design buy and print political yard signs. You will see countless posts on political blogs (including ours) about how campaign signs can mess up your budget and be a detriment to a message-driven campaign. Although I agree with this sentiment and would like to see many campaigns stop using them, I do think a well-run campaign can use them in a limited but effective way.

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So You Won Your Political Campaign

Day After Election_Final

You Won Your Political Campaign, Now What?

Congratulations on winning your political campaign! You won a hard fought political campaign and have gotten the chance to represent your community. Most candidates who run for office don't win. But you did! And that is awesome. Here is some advice on what to do next.

Thank folks. You won, but it wasn't just you who made it possible. You had a lot of help. Voters, volunteers, donors, friends, family and organizations—they all played a part in your political campaign. So thank them in person or with a hand written note. Thank everyone; believe me, they will remember.

Remember why you ran. You wanted to make change in your community, now is your chance. Do it. Think of the issues and problems you want make a difference for and do it. Don't let the mayhem of being an elected officeholder distract you from achieving the goals you set out to accomplish in the first place.

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Campaign Shutdown Checklist

Campaign Shutdown List

Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

Is it time for the campaign shutdown?

So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

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Political Printing Services: How to Find the Perfect Political Printer for You!

Political printing

How to Get the Most out of Your Political Printing

Political printing services run the full spectrum. Whether you are printing direct mail, billboards, yard signs or any other type of campaign material, this post is for you. When it comes to quality and service, some political printers are fantastic, while others seem like you might find hamsters running the presses. Here are some tips for separating the worst from the best political printing services.

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The Problem with Most Digital Campaigns

digital campaigns

Where, When, and How Most Digital Campaigns Fall Short

When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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Political Yard Signs

political yard signs

Winning With Political Yard Signs

Political yards signs were everywhere during the 2014 elections—both traditional political yard signs and larger highway signs on street corners. There are a few tips to help you plan for the design and production of these signs to get the most bang for your buck and make sure it helps your campaign win.

Yard signs are normally screen printed on a very thick paper for the best pricing and increased durability. It is also common to see screen printing on poly bag signs. These are a very good option for both pricing and outdoor durability­—a key particularly if your campaign is in a location that sees a lot of rain or snow.

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