• How to Guide: Campaign Logos

    Oct 05, 2020 by Martín Diego Garcia

    Colored pencils vertical, on dark turquoise background

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals 

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  • Political Yard Signs: All You Need to Know About Campaign Signs

    Jan 13, 2020 by The Campaign Workshop

    Image of a political yard sign in front of someones yard

    Political Yard Signs- The Pros & Cons of Campaign Signs

    Political yards signs are everywhere during elections—and we all like them as much as the next political junkie, but very early on we were taught that POLITICAL YARD SIGNS DON’T VOTE. We have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent, you will lose. Reality check: it has been our experience that this is absolutely not true. 

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  • 7 Questions with Paul Lage

    Feb 22, 2018 by Elena Veatch

    Paul Lage

    7 Questions with Paul Lage, CEO of Gill Studios

    Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

    1. What are some of the greatest challenges of being in the political yard sign and bumper sticker business?

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  • Campaign Metrics: What Metrics Should You Be Tracking?

    May 19, 2016 by Joe Fuld

    campaign metrics

    Bring Moneyball Campaign Metrics to Your Advocacy or Political Campaign

    Whether it is your first or last advocacy or  political campaign, one thing never changes—numbers matter. Learn what campaign metrics you need to track. 

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  • Campaign Logo | Make a Great Political Logo.

    Mar 22, 2015 by Joe Fuld

    campaign logo

    A Campaign Logo Should Be Simple, Clean and Clear

    A campaign logo is something that many candidates obsess about. The color, the font, the stressing of the first vs. the last name, incorporating a candidate photo or a sprit animal, we’ve heard it all. I like a good campaign logo, but this is a time in which many first-time candidates get taken advantage of. Yes, the campaign’s brand is undoubtedly important and it is worth some conversation, but it should not be a long, arduous, drawn-out process. With that said, here are a few important items to consider when you’re designing your campaign logo.

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