• Political Yard Signs: All You Need to Know

    Jan 13, 2020 by The Campaign Workshop

    Image of a yard sign in front of someones yard

    Navigating the Pros and Cons of Political Yard Signs

    Political yards signs are everywhere during elections—and we all like them as much as the next political junkie, but very early on we were taught that POLITICAL YARD SIGNS DON’T VOTE. We have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent, you will lose. Reality check: it has been our experience that this is absolutely not true. 

    read more

  • 7 Questions with Paul Lage

    Feb 22, 2018 by Elena Veatch

    Paul Lage

    7 Questions with Paul Lage, CEO of Gill Studios

    Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

    1. What are some of the greatest challenges of being in the political yard sign and bumper sticker business?

    read more

  • So You Won Your Political Campaign

    Nov 11, 2016 by Joe Fuld

    Day After Election_Final

    You Won Your Political Campaign, Now What?

    Congratulations on winning your political campaign! You won a hard fought political campaign and have gotten the chance to represent your community. Most candidates who run for office don't win. But you did! And that is awesome. Here is some advice on what to do next.

    Thank folks. You won, but it wasn't just you who made it possible. You had a lot of help. Voters, volunteers, donors, friends, family and organizations—they all played a part in your political campaign. So thank them in person or with a hand written note. Thank everyone; believe me, they will remember.

    Remember why you ran. You wanted to make change in your community, now is your chance. Do it. Think of the issues and problems you want make a difference for and do it. Don't let the mayhem of being an elected officeholder distract you from achieving the goals you set out to accomplish in the first place.

    read more

  • Campaign Shutdown Checklist

    Nov 09, 2016 by Ben Holse

    Campaign Shutdown List

    Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

    Is it time for the campaign shutdown?

    So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

    read more

  • Campaign Metrics: What Metrics Should You Be Tracking?

    May 19, 2016 by Joe Fuld

    campaign metrics

    Bring Moneyball Campaign Metrics to Your Advocacy or Political Campaign

    Whether it is your first or last advocacy or  political campaign, one thing never changes—numbers matter. Learn what campaign metrics you need to track. 

    read more

  • Campaign Logo | Make a Great Political Logo.

    Mar 22, 2015 by Joe Fuld

    campaign logo

    A Campaign Logo Should Be Simple, Clean and Clear

    A campaign logo is something that many candidates obsess about. The color, the font, the stressing of the first vs. the last name, incorporating a candidate photo or a sprit animal, we’ve heard it all. I like a good campaign logo, but this is a time in which many first-time candidates get taken advantage of. Yes, the campaign’s brand is undoubtedly important and it is worth some conversation, but it should not be a long, arduous, drawn-out process. With that said, here are a few important items to consider when you’re designing your campaign logo.

    read more