Video Content

Youtube vs. Wistia: Hosting Nonprofit Video Content

by Phoebe Retta (She/Her)

YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, leading many people to just assume that it is the only platform to use to host your videos.

Two girls curled up on the couch looking at an ipad in the dark
YouTube Brand Lift

Youtube Brand Lift Study Tool for Your Advocacy Campaign

by The Campaign Workshop

Today, we’ll talk about a little-known but very powerful tool for advocacy campaigns - the Youtube Brand Lift Study. Standard metrics such as views and clicks are great ways to track how many people have viewed and interacted with your video ads online.

video tool

Online Video Platform Spotlight: Wistia Vs. Youtube

by The Campaign Workshop

At The Campaign Workshop, we always love hearing about and trying out new online video platform to help us and our clients. One online video platform we absolutely love and were able to learn more about is Wistia. As video becomes increasingly important in content marketing, Wistia does what most video tools can't do- help you increase your site’s SEO through their platform.