Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?
Platforms for Your Video Content
YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, leading many people to just assume that it is the only platform to use to host your videos.
But, as video becomes more and more important for politics, nonprofits, and associations as a way to connect with one another, get conversions, build an audience and grow authority, it is time for us to look at YouTube and say: Is it the only way to go?
Enter Wistia. Wistia is a video platform, similar to YouTube, but with one core difference: it allows you to host a video on your website, rather than host it only on YouTube. This allows you to fully understand your video metrics and increase your SEO on your website. With YouTube, you can’t host the video on your site. Instead, it would link back to your YouTube channel.
So, what are the pros and cons of Wistia vs. YouTube?
YouTube has its own universe. YouTube is a platform unto itself. It has a built-in audience that can connect with your issue or cause. This is useful, but can oftentimes be limiting.
YouTube has built-in ads. These ads can distract viewers or even drive them to a competitor.
YouTube drives links elsewhere. If your YouTube video is linked somewhere, this will drive traffic to YouTube, not to your chosen landing page. This means you are not building backlinks to your site or site authority. It is also not intuitive to integrate donations, and advocacy asks into ads for all sectors. Recently, YouTube incorporated donation cards for C3s and some C4s, but it is not available for all 501c4 and other political organizations. Wistia makes this easier.
Don’t ignore YouTube. At the end of the day, YouTube has a built-in audience, and it is used a ton for a reason.
Cost isn’t everything. Wistia has an added cost, but it is not outrageous. It also gives you more control over your nonprofit video content than YouTube alone.
So, give Wistia a try by using a free trial, or email us, and we can chat with you about your options.
Have additional questions? Drop us a note!