Oct 15, 2020
Get out the vote (better known as GOTV) is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, advocacy campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote.