Quick Tips for Independent Expenditure Planning

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Here Are a Few Tips to Avoid Common Mistakes and Make Smart Choices When Planning a Successful Independent Expenditure

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.


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How to Use Earned Media to Improve the Credibility of Your IE

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Earned Media Can Help You Gain the Trust of the General Public

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!


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