• Facebook Live for Your Political Campaign

    Oct 28, 2019 by Joe Fuld and Shelley Rees

    Set up for Facebook Live. An iPhone on a tripod on top of a desk.

    Smart Political Campaigns Should Harness Facebook Live

    There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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  • Make the Most of Your Candidate Video Shoot

    Sep 30, 2019 by Shelley Rees

    A modern desk with a bunch of office supplies on it.

    Logistics to Produce a Great Candidate Video

    You want to make a great candidate video. But hiring a video crew, even for a few hours, can be expensive. Video shoots also often take longer than expected and it can be hard to manage all the moving pieces. Get organized with some of our tips below and make sure you get the most out of your candidate video shoot.

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  • Instagram for Political and Advocacy Campaigns

    Jan 31, 2019 by Hope Rohrbach

    Picture of hands holding up an iPhone taking a picture of a city skyline on the water.

    The Power of Instagram: Telling Your Campaign Story

    If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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  • Best Practices for Advocacy Video

    Jan 17, 2019 by Ben Holse

    Two girls curled up on the couch looking at an ipad in the dark

    Creating an Engaging Advocacy Video that Showcases Your Issue

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  • Advocacy Video Tips for Internet Success

    Apr 17, 2017 by Shelley Rees

    advocacy video

    Straightforward Ideas to Get your Advocacy Video Seen and Shared 

    The viral success of the Ice Bucket Challenge showed us how powerful a great advocacy video can be, but trying to copy the format of that campaign isn’t the best way to make a splash. Instead, make sure your video is unique to your mission and relevant to your audience. Check out the following tips to ensure your video get seen and shared. 
        
    Grab Attention Immediately

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  • Making the Most of Your Campaign Digital Video Ads

    Oct 03, 2016

    digital video ads

    How long should campaign digital video ads be and how long should they run for?

    Digital video is all the rage these days. There is a lot of power and emotion in video images whether it is pre-roll, in-banner, interstitial or longer format. Knowing the right length of the video and the length of the buy is critical for a successful video ad campaign.

    15 Seconds for Mobile, Longer for YouTube

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