• Starting a Campaign: What Every Staffer Should Know

    Jan 11, 2016 by Ben Holse

    campaign staff

    Tips for Starting A Campaign

    Starting a campaign is a huge challenge and will prove to be much different than any other job you've ever had. It is hard work and you don’t get to clock out like you would a regular 9 – 5. Starting a campaign means being fully committed and putting the rest of your life on hold. Below are a few other things that every staffer should know before starting a campaign.

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  • Campaign Staff Structure

    Aug 31, 2015

    Campaign Staff Structure

    How Should You Structure Your Campaign Staff?

    When thinking about whether or not you’re ready to run for office, one important step in the process is figuring out who will make up your team. A candidate’s campaign staff is incredibly important in not only making a campaign successful but also more manageable and fun for the candidate and everyone else involved. Obviously, larger campaigns will require a more robust team, but even a small campaign will need a few essential staff members.

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  • Employee Retention: My Employee is Leaving— Now What?

    Jul 23, 2015 by Joe Fuld

    Employee is leaving

    Employee Retention: How to Act With Class and Style When an Employee Is Leaving

    Employee retention is hard. When an employee is leaving your business, as the proprietor, there is an instinct to feel rejected and think “I must have done something to make them leave."  When people leave my business, I have these thoughts as well. An employee moving on is never easy, but having good employees ultimately means opportunities will come knocking. With that said, here are a few tips I have used over the years when an employee is about to leave.

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  • Campaign Job Descriptions

    Jul 20, 2015 by The Campaign Workshop

    Campaign Job Descriptions

    Before you start your campaign for office, build the right campaign structure. It’s important you know the campaign job descriptions for all of your staff.

    Below, you’ll find a complete list of campaign job descriptions that you might find in a race of moderate size.

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  • Non-Profit Web Presence

    Jul 15, 2015 by Joe Fuld

    Non-profit web presence

    Your Non-Profit Web Presence and Learning from Big Think Tanks

    CAP, Urban Institute, the Economic Policy Institute, and others are well-respected organizations that have a lot of authority with the press and on the web. We can learn a lot from big think tanks when it comes to your non-profit web presence.

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  • GOTV: What Do You Need for Get Out The Vote?

    Jun 26, 2014 by Sophie Thurber

    GOTV- here is what you need for get out the vote

    GOTV is Your Friend (With Benefits)

    GOTV matters. Campaigns require long hours, uncomfortable conversations about money and immense dedication from the candidate, staffers and volunteers.  After all the time and money you pour into a campaign (not to mention your sanity), it’s important to finish strong with a robust GOTV program.  Here are a few things to think about for Get Out The Vote as you plan your last push to the finish line:

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  • Campaign Management Process : Stop Decision Fatigue

    Apr 24, 2014 by The Campaign Workshop

    Campaign Management fatigue

    Decision Fatigue Shouldn't Be Your Campaign Management Style

    Running for office, campaign management, and working on campaigns for that matter, are really about making quick, informed decisions and a lot of them. Particularly at the beginning, there are a lot of things to decide on right away in your campaign management process: what office, what party, who to hire, who to target, what medium, who to call for money, how much to ask for, etc. The whole process can get away from you and turn into a paralyzing rumination if you’re not careful.

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  • Graduate School of Political Management: Is It Worth It?

    Jan 09, 2014 by The Campaign Workshop

    Is Grad School for Campaign Management Worth it

    Graduate School of Political Management or School of Life? Do you need grad school to run a political campaign? 

    Is Graduate School of Political Management worth it? In a word: Maybe. It depends on what your goals are, like just about everything else in life. There are ever increasing opportunities to get master’s degrees in non-traditional ways and, depending on what you want to do with this degree, it may make sense to devote the time and resources to school. Campaign management is a real profession, don’t let the ripped jeans and hoodies fool you. Campaign managers are hard working, organized, multi-tasking, savvy professionals (at least the good ones are) and those are skills honed with experience and learning. If you are interested in a career in research, data, political theory and history, then by all means, go to campaign management school. But, in my opinion, if you want campaign management for your career, you can get the experience you need to become a successful campaign manager by actually working on campaigns.

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  • Online Advertising Doesn't Mean Instant

    Nov 14, 2013 by Sophie Thurber

    Online advertising Doesn't Mean Instant

    Fast and Instant Are Different

    While it’s true that the world of online advertising is fast-paced, and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals.  This is because online advertising is not a synonym for instant. Planning ahead will give you time to really define your goals and make sure your campaign has the right components and the right timeline to achieve them.

    Where some sites, like Facebook, get ads up and running quickly with very little turnaround time, others, like Google, have an internal review process that can sometimes take a couple of business days.  If you’re trying to run a online advertising campaign that lasts a week, and you’ve only given yourself 24 hours lead time, you will end up eating into some of that run time.

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