• Digital Ads vs GOTV Calls: Should You Choose Calls or Digital Ads?

    Nov 05, 2016 by Joe Fuld (he/him)

    digital GOTV ads vs GOTV Calls

    GOTV Calls vs Digital GOTV Ads - Which Do You Pick?

     GOTV Calls or Digital ads? If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that choosing between one or the other is a great idea. It depends, on many factors.  To help you figure out how to spend your GOTV money, I have put together this lovely post comparing GOTV calls versus digital GOTV ads.

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  • What Some Campaign Consultants Get Wrong About Digital Campaigns

    Mar 03, 2016 by The Campaign Workshop

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • Micro Targeting Online Advertising Can Help Your Budget

    Apr 07, 2014

    Online Advertising for your Budget

    Micro Targeting for Online Advertising Is All the Buzz

    We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

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