Democratic Direct Mail

Democratic Direct Mail: What Does a Political Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but never got a clear answer. Well, never fear, after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers.

Democratic Direct Mail: What does a Political Mail Firm Do?

Democratic Direct Mail: What Does a Campaign Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team.

Stack of mail - Red Tag Political Mail

Red Tag Political Mail - What Is It?

by Joe Fuld (He/Him)

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our direct mail e-book.

Pile of mail-in voting envelopes and "I Voted" stickers and an American flag

Debunking the Myth of Mail-In Ballot Voter Fraud

by Elena Veatch

No one should have to choose between making their voice heard in a pivotal presidential election and risking their life by voting in person during a pandemic. That’s why states have taken measures in 2020 to make mail-in voting easier for and accessible to more voters. This fall, states like California are automatically sending ballots in the mail to all registered voters (rather than just those who explicitly request a ballot).

two envelopes side by side, one with a check mark and one with an x

Direct Mail Testing Is Worth the Time and Resources

by Elena Veatch

Direct mail testing can strengthen your voter contact efforts in the long run by revealing what works and what doesn’t through concrete data. If you want to glean insights from your program, setting up an experiment is worth the time and resources, no matter the size or scope of your campaign.

Red mail box with letters in front of it - Campaign Mailers

Campaign Mailers: Getting Started with Political Mail

by Sophie Thurber (She/Her)

The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

Mailbox with digital pixels coming out of it

Democratic Direct Mail Voter File Guide

by Elena Veatch

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

Judge's gavel on top of envelopes

Campaign Mailer for a Judicial Campaign - How to Write Direct Mail

by Ben Holse (He/Him)

Writing a campaign mailer for a judicial candidate presents many challenges. For most legislative races, it’s easy to say that you’ll “stand up for affordable healthcare” or “fight for a living wage.” But judicial candidates often can’t come out for or against a particular issue. If they do, they may have to recuse themselves in the event that they win and one of those cases comes before them as judge.

political direct mail practices

Political Direct Mail Best Practices

by Elena Veatch

For over a decade, folks have written off political direct mail as a remnant of the past akin to the flip phone. In reality, political direct mail is still thriving in the digital age—and it’s playing far more than a supporting role. Direct mail and television ads  traditionally account for about half of all media spending (whereas digital ads account for only five percent of paid communications budgets on average). While mail won’t be a good fit for every political or advocacy campaign, there’s a reason it’s stuck around for so long: it’s an effective medium for persuading and mobilizing voters.

Printer rapidly printing mail
Several pieces of unaddressed mail/envelopes on a cardboard box
calendar pages flipping