Direct Mail

A Beginner’s Guide to List Matching 101

Oct 22, 2020 by Ishaba Haque

The What, Why, and How of List Matching

Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.

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Debunking the Myth of Mail-In Ballot Voter Fraud

Sep 28, 2020 by Elena Veatch

Mail-In Ballot Voter Fraud Is Extremely Rare

Mail-in ballot voter fraud is the biggest problem that doesn’t exist.

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Direct Mail Testing Is Worth the Time and Resources

Jul 06, 2020 by Elena Veatch

Measure Your Impact with Direct Mail Testing

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Union Printers Make Great Political Direct Mail Campaigns

May 27, 2020 by Hope Rohrbach and Joe Fuld

Why We Use Union Printers and Union Printing

Here at The Campaign Workshop (TCW), we work exclusively with union printers. Union printers are not only committed to providing a safe workplace and fair wages but also benefits to their employees. Without going into a massive labor history lesson, unions are really important both to the middle class in this country and the progressive movement; something we certainly can get behind at TCW!

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Getting Started with Campaign Mailers

Mar 23, 2020 by Sophie Thurber

A Holistic Approach to Campaign Mailers

The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

Six Questions to Ask Before You Send Campaign Mailers

Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

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Best Practices for Political Direct Mail

Feb 17, 2020 by Elena Veatch

Political Direct Mail Is Here to Stay

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How Do I Print My Political Direct Mail?

Aug 22, 2019 by Elena Veatch

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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Proofing Your Direct Mail

Jul 22, 2019 by Elena Veatch

Don't Let Errors Mar Your Political Direct Mail

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Political Mailers and Timing

Jun 27, 2019 by Sophie Thurber

When Should I Drop My Political Mailers?

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Martha Stewart Knows Direct Mail

May 02, 2019 by Sophie Thurber

The Only Thing Missing from This Direct Mail Is Snoop Dogg

The words, “cool” and “direct mail,” don’t immediately seem to go together. And it’s true, a lot of direct mail is uncool (let’s just be honest here). But just like Martha Stewart and Snoop Dogg’s delightful friendship, sometimes an unlikely pairing is a fantastic fit. What I’m about to detail for you is cool direct mail. Buckle up.

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Political Direct Mail Part 1: Paper Weight

Jun 27, 2016

Weight Issues: Paper for Direct Mail

The weight of your bulk direct mail pieces matter to the USPS. And beyond postal requirements, it may matter to you…

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The Top 5 Reasons to Include Political Mailers in Your Communications Program

Feb 29, 2016 by Sophie Thurber

Do Political Mailers Work for You?

As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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