• Political Advertising Agency vs. Traditional Advertising Agency

    May 05, 2016 by Joe Fuld

    political ads vs traditional advertising

    What Is the Difference between a Political Advertising Agency and a Traditional Advertising Agency?

    As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising.  We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences. 

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  • One More Consulting Firm: Opposition Research

    Jun 16, 2014 by The Campaign Workshop

    Opposition Research

    Opposition Research: Get the Dirt to Create Winning Contrast for Your Campaign

    Opposition research, or “oppo” for short, is something we have mentioned in this blog before, but have not discussed at length. Such an omission is unforgivable, and can only be chalked up to missing the obvious. Like, for instance, when a newspaper has a typo in its front-page headline because everyone was looking for little, nuanced stuff but missed the big, glaring oops! before going to print. So let’s right this wrong now, shall we?

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  • Bill Redding and TCW's Excellent Adventure!

    Jul 09, 2013 by The Campaign Workshop

    Bill Redding and The Campaign Workshop's Excellent Adventure

    Welcome Bill!

    We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures:

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  • Independence from Student Loans

    Jul 04, 2013 by Joe Fuld

    Student Loans

    Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done.

    I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm these days. To make matters worse, there is little as an employer that I can do to help them.

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  • Help Stop Hate Mail and Support LGBT Candidates

    Jun 17, 2013 by Joe Fuld

    Stop Hate Mail

    No Hate for LGBT Candidates

    One week after we put our blog up, I received anti-gay hate mail from a woman named Sharon Kass. I was going to just ignore this, but after thinking about it and Googling her, I felt I needed to respond. See, Sharon is a prolific letter writer who sends out hate-filled letters when someone is mentioned in an article on LGBT issues. There is even a Change.org petition asking her to stop sending these letters.

    The body of the letter is here and it is everything you would expect:

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