• Advocacy Mail: Getting the Most out of Letter Packages, Part II

    Feb 07, 2019 by Sophie Thurber

    Dog sitting at the front door with the door open and mail in his mouth.

    Advocacy Mail: List Building with Reply Devices

    Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

    What is a reply device?

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  • Getting the Most Out of Advocacy Mail: Letter Packages, Part I

    Jan 07, 2019 by Sophie Thurber

    Open white mail box with a lot of letters in it

    Advocacy Mail That Builds Capacity

    I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.) Letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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