Campaign Mail

“Nasty, brutish and short,” doesn’t just sum up Thomas Hobbes’ feelings about the state of nature – it also applies to the often-lonely life of a piece of Democratic direct mail. It’s tough to get noticed and stand out from the other items stuffed in the mailbox, and even if it does get noticed, it’s usually quickly tossed out and forgotten.

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.