Campaign Mail

If you make use of USPS for political direct mail, there are some important changes happening with the United States Postal Service (USPS) beginning in January 2014. The biggest change is that Full-Service Intelligent Mail is now required for automation pricing (automation pricing gives you discounted postage rates) for First-Class and Standard letters and flat mail as well as Periodicals and Bound Printed Matter.

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but never got a clear answer. Well, never fear, after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers.

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team.

Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers.

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really. Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

Political direct mail What does it cost? How can I do it for less? This is a question that is often asked but the answer is not always as clear as it should be. To answer the question, think about political direct mail cost drivers: printing, mailing and postage costs are the major driving factors when it comes to campaign mail costs.