Digital Ad Buys
Your Digital Strategist Needs 5 Key Pieces of Information
Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.
Digital Campaign Budget: The 10% Rule and Other Digital Buy Myths
How much money should you spend on a digital buy?
Determining the size of a digital buy is a question many folks ask, but there is not a set formula for determinig a digital spend percentage. Politics is not cookie cutter. In order to build a winning digital budget, you need to make sure you create a strategy to define your goals and determine your tactics based on your goals and target- not just based on tactics alone.
What's the Deal with Digital Native Ads ?
Native ads have become the latest trend in the world of digital advertising. Advocacy and political native ads seemed to appear everywhere this year. but what is native advertising exactly? Simply put, native ads are a type of advertising that fits into the content of the media where the ads are being placed. An example of this is when you are reading an article about the tech industry – let’s say on your favorite newspaper’s website – and you see another article below about IBM’s innovations in the tech world. That article about IBM is actually sponsored by IBM, making it a native advertisement.