• Your Digital Advertising Acronyms Cheat Sheet

    May 11, 2020 by Claire Regan

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    Become an Expert With These 10 Digital Advertising Acronyms

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  • How Do Digital Campaigns Work With Political Campaigns?

    Apr 30, 2020 by Shelley Rees

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    How Digital Campaigns Apply to Political Campaigns

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  • What Are the Best Demand Side Platforms for Your Campaign?

    Mar 30, 2020 by Shelley Rees

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    Choosing the Best Demand Side Platforms

    What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are.  How much staff capacity do you have?  What are the budgets you’re looking to spend?  Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself. How do you decide which demand side platform to pick and which method to use?

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  • Native Political Campaign Ads

    Mar 02, 2020 by Shelley Rees

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    How Do You Use Native for Political Campaign Ads?

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • The Future of Political Campaign Ads

    Feb 03, 2020 by Shelley Rees

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    What’s Next for Political Campaign Ads in 2020?

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • Political Campaign Advertising for a Tight Budget

    Jan 06, 2020 by Shelley Rees

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    How to Stretch Your Political Campaign Advertising Dollars

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  • Creating a Political Campaign Digital Budget

    Jul 01, 2019 by Claire Regan

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    How to Create a Campaign Digital Budget That Makes an Impact

    When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

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  • 5 Things Your Digital Strategist Needs to Know

    May 14, 2018 by Shelley Rees

    5 Things Your Digital Strategist Needs to Know

    Your Digital Strategist Needs 5 Key Pieces of Information

    Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.

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  • Let Strategy Drive Your Digital Campaign Buy

    Oct 09, 2017 by Joe Fuld

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    Digital Campaign Budget: The 10% Rule and Other Digital Buy Myths

    How much money should you spend on a digital buy?

    Determining the size of a digital buy is a question many folks ask, but there is not a set formula for determinig a digital spend percentage. Politics is not cookie cutter. In order to build a winning digital budget, you need to make sure you create a strategy to define your goals and determine your tactics based on your goals and target- not just based on tactics alone.

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