Political Printing: The Dos and Don'ts

Stacks of mail on a conveyer belt

Check Out These Dos and Don’ts on Political Printing to Learn How to Avoid Common Mistakes. 

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.

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How Do I Print My Political Direct Mail?

Printer rapidly printing mail

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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Political Direct Mail: An Edit Too Far?

7 clocks showing different times on a aquamarine shelf in front of a mustard yellow backdrop.

Keep Your Direct Mail on Point and on Time

Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

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Political Direct Mail Part 2: Size Matters

size matter

When it comes to political direct mail...size matters

With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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