• Political Direct Mail Is Going Green

    Jun 15, 2020 by Elena Veatch

    Woman standing in forest

    Your Political Direct Mail Can Be Eco-Friendly 

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  • What to Look for in a Printer Proof

    Jun 03, 2020 by Claire Regan

    Woman looking at paper

    Political Printing: 8 Tips for Checking a Printer Proof

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  • Getting Started with Campaign Mailers

    Mar 23, 2020 by Sophie Thurber

    Red mail box with letters in front of it

    A Holistic Approach to Campaign Mailers

    The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

    Six Questions to Ask Before You Send Campaign Mailers

    Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

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  • A Glossary for Political Direct Mail

    Jan 30, 2020 by Sophie Thurber

    Books standing up, pages fanned

    Your Very Own Political Direct Mail Cheat Sheet

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  • How Do I Print My Political Direct Mail?

    Aug 22, 2019 by Elena Veatch

    Printer rapidly printing mail

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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  • Political Direct Mail Part 2: Size Matters

    Jun 30, 2016

    size matter

    When it comes to political direct mail...size matters

    With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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  • Production Youtility

    Nov 26, 2015

    production

    Production Youtility

    I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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  • USPS Streamlining

    Oct 26, 2015

    USPS Streamlining

    How is the USPS Streamlining?

    The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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  • Die-Cut Mail Pieces

    Jun 01, 2015

    Spam concept. Background from mailing letters.

    Die-Cuts Are a Great Way to Ensure Your Mail Stands out and Reinforces Its Message

    Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule.

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  • Load Leveling: What does it mean for political direct mail?

    Oct 27, 2014 by The Campaign Workshop

    Load Leveling

    Giving You the Information You Need to Plan Your Political Direct Mail

    On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.” This basically means that this mail, if accepted by the DSCF on a Friday or Saturday, will now take 4 days (the previous the standard was at 3 days) to move through the postal system and to local post offices for delivery. This is intended to decrease the volume of mail being delivered on Mondays and level that mail throughout the week.

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  • 5 Ways to Help Your Democratic Direct Mail Stand Out

    Apr 10, 2014 by Sophie Thurber

    5 Ways to make your Democratic Direct Mail Stand Out_ST

    Make All the Other Democratic Direct Mail Jealous!

    “Nasty, brutish and short,” doesn’t just sum up Thomas Hobbes’ feelings about the state of nature – it also applies to the often-lonely life of a piece of Democratic direct mail. It’s tough to get noticed and stand out from the other items stuffed in the mailbox, and even if it does get noticed, it’s usually quickly tossed out and forgotten. Sad stuff if you’re a piece of Democratic direct mail. But your Democratic direct mail doesn’t have to exist in a Hobbesian nightmare (extra points if you’ve slogged through Leviathan). Here are a few tips to help your direct mail stand out from the crowd and avoid immediate relegation to the dumpster.

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  • Ultimate Guide to Political Direct Mail Printing—Part 3

    Mar 31, 2014 by The Campaign Workshop

    political direct mail printing

    Everything You Were Afraid to Ask About Political Direct Mail Printing—Part 3

    Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

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