• Ultimate Guide to Political Direct Mail Printing—Part 2

    Mar 27, 2014 by The Campaign Workshop

    political direct mail printing

    Everything You Were Afraid to Ask About Political Direct Mail Printing—Part 2

    In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.

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  • Engaging Your Campaign Supporter List

    Mar 03, 2014 by Ben Holse

    campaign supporter racoon

    Building a Campaign Supporter List: Keep Your Campaign Supporters Engaged!

    Your organization has developed a strong campaign supporter list. That’s great news! Now let’s make sure we keep your campaign supporters involved with your campaign or cause. Email is undoubtedly one effective method of communicating with your campaign supporters. There are, however, a variety of other ways to engage with your campaign supporter list as well. Here are a few suggestions:

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  • Democratic Direct Mail for Absentee and Early Vote in Democratic Primaries

    Feb 17, 2014 by Joe Fuld

    Democratic Direct Mail

    Democratic Direct Mail in Down Ballot Races—Don't Count It Out!

    I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if  you are still using a Television only strategy you may miss many voters you need to reach. If you are running in primary think about incorporating a targeted communications medium like Democratic direct mail or online advertising, here is why:

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  • USPS and Political Direct Mail: Changes for 2014

    Jan 06, 2014 by The Campaign Workshop

    Political Direct Mail: USPS Changes for 2014 Image

    TCW Guide to Postal Changes by USPS for Political Direct Mail, 2014

    If you make use of USPS for political direct mail, there are some important changes happening with the United States Postal Service (USPS) beginning in January 2014. The biggest change is that Full-Service Intelligent Mail is now required for automation pricing (automation pricing gives you discounted postage rates) for First-Class and Standard letters and flat mail as well as Periodicals and Bound Printed Matter.

    Full-Service will require Intelligent Mail Barcodes on each mail piece, tray and container. It will also require that documents be submitted to the USPS electronically (eDoc) to identify the submitting party, identify the mail owner, and determine who gets reports. Though, as a policy, our political direct mail at The Campaign Workshop always includes these barcodes, they have technically been optional. As of January, they will be mandatory in order to realize the automation postage discounts. Intelligent Mail Barcodes uniquely identify each piece of mail, allowing for electronic identification and tracking through the postal system.

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