Direct Mail Production

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.

Your organization has developed a strong campaign supporter list. That’s great news! Now let’s make sure we keep your campaign supporters involved with your campaign or cause. Email is undoubtedly one effective method of communicating with your campaign supporters. There are, however, a variety of other ways to engage with your campaign supporter list as well. Here are a few suggestions:

I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if you are still using a Television only strategy you may miss many voters you need to reach.