Woman looking at a printer proof

Printer Proof Review Tips. What to Look for in your printing proof

by The Campaign Workshop

So you send your final political direct mail file off to the printer and breathe a sigh of relief—until you get your printer proof. Now what? The political printing process continues long after you finalize designing and proofing your direct mail file in-house.

Political direct mail - woman looking at document

Political Direct Mail Examples - How To Evaluate Campaign Mail

by Sophie Thurber (She/Her)

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

size matter
production
USPS Streamlining
die-cut mail

Die-Cut Mail Pieces

Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule. If you have the budget and time for producing a die-cut piece, then the issues become production related.

The Ultimate guide to Political Printing

Political Direct Mail Printing—Ultimate Guide Part 3

by The Campaign Workshop

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

The Ultimate guide to Political Printing

Ultimate Guide to Political Direct Mail Printing—Part 2

by The Campaign Workshop

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.