Voter roll-off Strategy - Win GOTV for Your Down Ballot Race
In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!
Democratic Direct Mail in Down Ballot Races—Don't Count It Out!
I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if you are still using a Television only strategy you may miss many voters you need to reach. If you are running in primary think about incorporating a targeted communications medium like Democratic direct mail or online advertising, here is why:
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