Down Ballot Races | The Campaign Workshop

Local Candidates- Don't Make These Common Campaign Mistakes

Jan 09, 2023 by Martín Diego Garcia (he/him)

Local Candidates: Don't Make These Common Campaign Mistakes

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Down-Ballot Campaign Political Campaign Strategies

Jun 04, 2020 by Joe Fuld (he/him)

Down-Ballot Campaign - Five Tips to Win!

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Voter Roll-Off: Why You Need to Reduce It to Win! GOTV

Oct 22, 2018 by Joe Fuld (he/him)

Voter roll-off Strategy - Win GOTV for Your Down Ballot Race

In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!

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Democratic Direct Mail for Absentee and Early Vote in Democratic Primaries

Feb 17, 2014 by Joe Fuld (he/him)

Democratic Direct Mail in Down Ballot Races—Don't Count It Out!

I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if you are still using a Television only strategy you may miss many voters you need to reach. If you are running in primary think about incorporating a targeted communications medium like Democratic direct mail or online advertising, here is why:

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