Facebook Ads

In the ever-evolving landscape of digital advertising, Meta (Facebook and Instagram) remains a powerful platform for political campaigns, advocacy groups, and nonprofits to reach targeted audiences. However, Meta’s stringent policies on political and issue-based advertising have created challenges for advertisers looking to leverage these platforms effectively.

Understanding these restrictions—and how to work within them—is crucial for any organization running advocacy or political campaigns. Here’s what you need to know.

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

Twitter announced that they will stop allowing political ads to run on its platform which has the potential to have further implications across the industry. Will other companies follow suit? Facebook has received a lot of flak lately from both the public and the government centered around political ads.