Guidebook to advertising on Meta

How to Navigate Meta’s Political and Issue Advocacy Ad Restrictions

by Martín Diego Garcia (He/Him)

In the ever-evolving landscape of digital advertising, Meta (Facebook and Instagram) remains a powerful platform for political campaigns, advocacy groups, and nonprofits to reach targeted audiences. However, Meta’s stringent policies on political and issue-based advertising have created challenges for advertisers looking to leverage these platforms effectively.

Understanding these restrictions—and how to work within them—is crucial for any organization running advocacy or political campaigns. Here’s what you need to know.

Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

Political Digital Campaign Strategy- How Should Social Media Fit?

by Elena Veatch

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

If Facebook stops running political ads. Person holding picture of megaphone with  text bubble

If Facebook Stops Political Ads - What Should Campaigns Do?

by The Campaign Workshop

Twitter announced that they will stop allowing political ads to run on its platform which has the potential to have further implications across the industry. Will other companies follow suit? Facebook has received a lot of flak lately from both the public and the government centered around political ads.