• Political Digital Campaign Strategy- How Should Social Media Fit?

    May 14, 2020 by Elena Veatch

    Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

    Political Digital Campaign Strategy- Don’t Neglect Social Media - 

    Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

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  • If Facebook Stops Political Ads - What Should Campaigns Do?

    Oct 31, 2019

    If Facebook stops running political ads. Person holding picture of megaphone with text bubble

    If Facebook Stops Political Ads, What does it Mean for your Campaign?

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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