Posted on April 19, 2018 by The Campaign Workshop
Learn How to be a Next Level Grassroots Organizer.
The 2018 election cycle is here! Everyone has a renewed spirit of social justice and resistance. Lots of activists are looking for ways to get involved in the new wave of change. Are you thinking about becoming a grassroots organizer?
Posted on November 27, 2017 by Elena Veatch
VoterCircle: A Grassroots Digital Tool for Friend-to-Friend Campaign Outreach
VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.
Posted on May 11, 2017 by Elena Veatch
Cultivate a Grassroots Strategy That Turns Passion Into Action.
Progressives across the country are fired up and ready to resist Trump’s agenda – but does your campaign have a strong grassroots strategy to turn your supporters’ passion into action?
A robust supporter base is crucial to a successful grassroots strategy, but it takes time and effort to build an email list and keep those who opt in engaged. Luckily, tools like ActionSprout are making it easier than ever to accomplish both tasks – below are three ways the tool can help.
Posted on April 07, 2016 by Joe Fuld
Don't knock door-to-door canvassing
Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.
With door-to-door contact, especially on political campaigns and issue organizing, one good conversation can be enough to make a difference. Let’s discuss how a good door to door contact can make such a difference.
Posted on September 21, 2015 by The Campaign Workshop
How Democrats Can Jumpstart Their Campaigns for the future
Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:
Posted on August 05, 2015 by Joe Fuld
How Do I Hire a Campaign Manager that Fits Me?
Finding and hiring the right campaign manager is a challenge for any campaign. However, this task is vital because it can mean the difference between winning and losing a race. To help with this crucial process, we have written extensively on what a campaign manager does, as well as questions you must ask yourself to determine who would be right for you.
Posted on January 05, 2015 by Joe Fuld
The Evolution of Advocacy Strategies
Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level. Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.
Posted on December 04, 2014 by Joe Fuld
Political Consulting Advice: Focus on People, Time, and Money
One of the roles I enjoy most is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.
Posted on September 25, 2014 by Joe Fuld
Content Marketing: How to Get Everyone in Your Nonprofit to Be a Content Marketer
When we started our blog just over a year ago, we knew our company’s content marketing staying power was found in the strength of my team. My staff has done an amazing job contributing posts, but it has taken up a lot of our time. To implement a content marketing strategy, we began by divvying up responsibility for monitoring and commenting on our social media accounts. We scheduled folks’ posts on social media for different days, ensuring we strategically staggered our communication for maximum penetration. Once we decided to step up our content marketing, our team brainstormed blog topics around key words we wanted to focus on. I found inspiration from other business owners who were already doing this. If you keep at it, your company or nonprofit will benefit from content that proactively answers questions for your audience.
Posted on August 11, 2014 by Joe Fuld
TCW’s Guide to Campaign Training Costs and Programs
How much should a campaign training cost? Here at The Campaign Workshop, we believe it's important to train campaign staff by providing individuals who want to become campaign operatives the opportunity to go out and gain hands-on experience. If your goal is to work on a campaign, we suggest finding a training program with a strong track record and high attendance. There are a number of great programs throughout the country that we are happy to recommend to you. We’ve listed a few of these noteworthy organizations below.