List Building

Email List Hygiene: A Clean List Makes for Better Email Marketing

Apr 10, 2023 by Joe Fuld (he/him)

Email List Hygiene:  A Clean Will Grow Your Organization

Let’s face it, most folks don’t spend enough time working on their email list hygiene. There is always something wrong with your email engagement. If you are working with emails, you can always fix something. Contrary to popular opinion, most email problems stem from list problems. Nevertheless, most folks just focus on email content instead of list hygiene. Fixing subject lines and A/B testing are easier fixes than digging into the nitty gritty work of fixing a bad email list.  

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Online Petitions: Is it time to get rid of the clipboard?

Jun 08, 2020 by Elena Veatch

Online Petitions: Build Your Email List - With Digital List Building

You don’t need a clipboard for online petitions, but you do need a strategy.

Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

How do online petitions work?

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Running for Office? Tackle These 5 Digital Tasks First

Mar 18, 2019

Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.

Website

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How Can I Build My List For Fundraising?

Oct 16, 2017 by Joe Fuld (he/him)

List Building for Campaign Fundraising: Start With Friends and Family.

List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

List Building Before You Run:

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List Building: Non-profits Should Resist Buying Fundraising Lists

Sep 11, 2017 by Joe Fuld (he/him)

List Building Matters

Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources.  Here is some advice on list build for organizations:

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List Building for Nonprofits | Organizational Best Practices

Jan 09, 2017

List Building for Nonprofits: Tips to Build a Movement 

List building for nonprofits is extremely important. These are people you can turn to for donations, taking action on your behalf, volunteering, and more. When list building, it’s important that you follow a few best practices. This will ensure you’re getting the best possible supporters and doing so in the best possible way.

1.  Never, ever buy a list. Buying an email list may seem like a fast and easy way for list building for nonprofits, but almost always this is a bad idea. First of all, the people on a list you buy haven’t opted into receiving emails from you. They may not even know what your organization is or be a supporter of your cause. This will lead to more people unsubscribing. Second of all, most bulk email systems (the good ones) will not allow purchased lists to be uploaded into their systems. This is to prevent spam. Don’t be a spammer!

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MailChimp vs. Constant Contact

Nov 02, 2015 by Ben Holse (he/him)

MailChimp vs. Constant Contact: Which Works Best for Campaigns?

For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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Advocacy Fundraising vs. Political Fundraising

Jan 22, 2015 by Joe Fuld (he/him)

Advocacy Fundraising Isn't as Different as You May Think

We have written a lot about political fundraising but not on advocacy fundraising, so here we go. Whether it is for advocacy or for political campaigns, fundraising is largely similar and shares a number of characteristics. For both, the ask is a core component of your fundraising technique. Below is a look as some of these shared characteristics.

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