Mailers

Post-pandemic, unionization efforts experienced a surge of support in the public sector, from coffee chains to online retailers. It is estimated that in 2022 alone that more than 16 million people were represented by a union and 60 million workers wanted to join a union but were unable to do so (Economic Policy Institute). Public support for unions continues to grow in 2023.

Writing a campaign mailer for a judicial candidate presents many challenges. For most legislative races, it’s easy to say that you’ll “stand up for affordable healthcare” or “fight for a living wage.” But judicial candidates often can’t come out for or against a particular issue. If they do, they may have to recuse themselves in the event that they win and one of those cases comes before them as judge.

Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.)  advocacy mail letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.