Non-Profit Content

I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:

Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches.

The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words. While repeating a phrase like content marketing seems crazy, SEO has made some keyword repetition throughout your content marketing a necessity - but there is more to it than stuffing a bunch of keywords.