Non-Profit Content Marketing
Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?
YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.
Make Your Facebook Video Ads Stand out on Newsfeeds
Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.
Content Marketing for Non-Profits: How to Use Your Non-Profit to Market Your Non-Profit
Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches. As you may have noticed, this is what we do at The Campaign Workshop. And, while we didn't always claim to be experts when it came to content marketing and search engine optimization (SEO) strategies; throughout the course of the last three years we have compiled a few “best practices” that may be of help to your non-profit:
Our Best Tips for Nonprofit Content Marketing, All in One Place.
This week, we launched our latest ebook on nonprofit content marketing for nonprofits and advocacy with Hubspot. In the Ebook, we share our tips and tools to use nonprofit content marketing for list-building and engagement. It’s called “Sign Me Up! A Guide to Growing and Engaging Your Membership Base,” and it’s all about how inbound marketing and content marketing can benefit your group. Download the free Ebook here, and keep reading to find out why we decided to share our best content tips with you. Now, for the backstory: Almost four years ago we began using content marketing as a way to get our message out to our clients. As an advertising agency in the nonprofit advocacy and political space, content marketing had not been a focus of ours. We soon got asked by clients and other organizations to talk with them about inbound marketing and how it could help them.