• Nonprofit Content Marketing: Harness The Power of Published Content

    Aug 03, 2017 by Joe Fuld

    nonprofit content marketing

    You are Already Doing Nonprofit Content Marketing

    Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time. The big issues organizations have with publishing material is harnessing the content they already produce.  What departments of your organization are publishing content? What kind? When? A true nonprofit content marketing strategy will help all parts of your organization come together and focus on publishing content to promote your key issues.

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  • Wistia vs. Youtube for Nonprofit Video Content

    Mar 02, 2017 by Joe Fuld

    content marketing for nonprofits

    Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?

    YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.

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  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Feb 17, 2017 by Shelley Rees

    facebook videos

    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

    1. Flip the Script

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  • Content Marketing for Non-Profits

    Jan 19, 2017 by Ben Holse

    Welcome to Content Marketing for a non-profit

    Content Marketing for Non-Profits: How to Use Your Non-Profit to Market Your Non-Profit

    Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches. As you may have noticed, this is what we do at The Campaign Workshop. And, while we didn't always claim to be experts when it came to content marketing  and search engine optimization (SEO) strategies; throughout the course of the last three years we have compiled a few “best practices” that may be of help to your non-profit:

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  • Learn Nonprofit Content Marketing with TCW and Hubspot

    May 25, 2016 by Joe Fuld

    nonprofit content marketing ebook

    Our Best Tips for Nonprofit Content Marketing, All in One Place.

    This week, we launched our latest ebook on nonprofit content marketing for nonprofits and advocacy with Hubspot.  In the Ebook, we share our tips and tools to use nonprofit content marketing for list-building and engagement. It’s called “Sign Me Up! A Guide to Growing and Engaging Your Membership Base,” and it’s all about how inbound marketing and content marketing  can benefit your group. Download the free Ebook here, and keep reading to find out why we decided to share our best content tips with you. Now, for the backstory: Almost four years ago we began using content marketing as a way to get our message out to our clients. As an advertising agency in the nonprofit advocacy and political space, content marketing had not been a focus of ours. We soon got asked by clients and other organizations to talk with them about inbound marketing and how it could help them.

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