• Nonprofit Content Marketing: Harness The Power of Published Content

    Aug 03, 2017 by Joe Fuld (he/him)

    nonprofit content marketing

    You are Already Doing Nonprofit Content Marketing

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  • Wistia vs. Youtube for Nonprofit Video Content

    Mar 02, 2017 by Joe Fuld (he/him)

    content marketing for nonprofits

    Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?

    YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.

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  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Feb 17, 2017

    facebook videos

    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

    1. Flip the Script

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  • Content Marketing for Non-Profits

    Jan 19, 2017 by Ben Holse (he/him)

    Welcome to Content Marketing for a non-profit

    Content Marketing for Non-Profits: How to Use Your Non-Profit to Market Your Non-Profit

    Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches. As you may have noticed, this is what we do at The Campaign Workshop. And, while we didn't always claim to be experts when it came to content marketing  and search engine optimization (SEO) strategies; throughout the course of the last three years we have compiled a few “best practices” that may be of help to your non-profit:

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  • Learn Nonprofit Content Marketing with TCW and Hubspot EBook

    May 25, 2016 by Joe Fuld (he/him)

    nonprofit content marketing ebook

    Our Best Tips for Nonprofit Content Marketing - EBook.

    This week, we launched our latest ebook on nonprofit content marketing for engagement and advocacy with Hubspot.

    In the Ebook, we share our tips and tools to use nonprofit content marketing for list-building and engagement. It’s called “Sign Me Up! A Guide to Growing and Engaging Your Membership Base,” and it’s all about how inbound marketing, content marketing and thought leadership  can benefit your organization.

    Download our free Ebook , and keep reading to find out why we decided to share our best content marketing  tips with you. Now, for the backstory: In 2012 we began using content marketing and thought leadership as a way to get our message out to our clients. As an advertising agency in the nonprofit advocacy and political space, content marketing had not been a focus of ours. We soon got asked by clients and other organizations to talk with them about inbound marketing and how it could help them.

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