Online Content

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- A Digital Plan to Move Fast

For Online Advertising Fast and instant are different -
While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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5 Things your Political Campaign Should Be Doing Digitally for 2020

Aug 05, 2019

Political Campaign: 5 Tips, Get your Digital Ducks in a Row.

From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

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Content Marketing is a Team Sport

Feb 28, 2019

Content Marketing With a Small Team Can Reach Your Goals

Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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Email Campaign Management Quick Tips

Jan 08, 2018 by Elena Veatch

A strong email campaign management strategy makes for a winning email campaign

There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started!

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13 Ways to Create Great Inbound Content for Your Association

Mar 09, 2017 by Joe Fuld (he/him)

Use Inbound Marketing as part of your content strategy to engage with and inform potential customers.

By setting goals, getting your team involved, using inbound marketing, and creating a content strategy, you can increase viewership of your blog, website, and other content channels. Here, we’ll show you more ways your organization can begin thinking about content, whether you’re about to launch a content strategy or want to increase engage members in a better way.

1. Know your goal

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Digital Advocacy: Advertising Campaign Goal Setting Part II

Jan 30, 2017 by Sophie Thurber (she/her)

Digital Advocacy Advertising: Making the Most of My Campaign.

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Political Email Surrogates

Feb 22, 2016

Does Your Sender Matter in Your Political Emails?

Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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Digital Political Advertising for 2016 and Beyond

Jan 19, 2016 by Joe Fuld (he/him)

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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How to Land Your First DC Political Internship

Jan 07, 2016 by The Campaign Workshop

Your Guide to Finding a Political Internship in Washington, D.C.

Are you a college student interested in pursuing a career in politics? Do you have absolutely no experience in the field and not a clue where to get it? Fear not! I’m going to walk you through how to begin your journey into politics. The first step is getting a political internship.

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Four Tips for Nonprofit Facebook Ads

Dec 14, 2015

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.

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More Innovative Political Direct Mail and Marketing Campaigns

Dec 10, 2015 by The Campaign Workshop

More Innovative Political Direct Mail and Marketing Campaigns

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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MailChimp vs. Constant Contact

Nov 02, 2015 by Ben Holse (he/him)

MailChimp vs. Constant Contact: Which Works Best for Campaigns?

For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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