• 5 Things your Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

    city skyline at night

    Political Campaign: 5 Tips, Get your Digital Ducks in a Row. 

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

     

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  • Content Marketing is a Team Sport

    Feb 28, 2019

    Diverse group of individuals working together to improve their content marketing efforts

    Content Marketing With a Small Team Can Reach Your Goals

    Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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  • Email Campaign Management Quick Tips

    Jan 08, 2018 by Elena Veatch

    Email Campaign Management Quick Tips

    A strong email campaign management strategy makes for a winning email campaign 

    There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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  • 13 Ways to Create Great Inbound Content for Your Association

    Mar 09, 2017 by Joe Fuld

    content marketing

    Use Inbound Marketing as part of your content strategy to engage with and inform potential customers. 

    By setting goals, getting your team involved, using inbound marketing, and creating a content strategy, you can increase viewership of your blog, website, and other content channels.  Here, we’ll show you more ways your organization can begin thinking about content, whether you’re about to launch a content strategy or want to increase engage members in a better way.

    1. Know your goal 

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • Do Nonprofits Need Online Advocacy Campaign Consultants?

    Dec 29, 2016

    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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  • Political Email Surrogates

    Feb 22, 2016

    political email

    Does Your Sender Matter in Your Political Emails?

    Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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  • How to Land Your First DC Political Internship

    Jan 07, 2016 by The Campaign Workshop

    political internship

    Your Guide to Finding a Political Internship in Washington, D.C.

    Are you a college student interested in pursuing a career in politics? Do you have absolutely no experience in the field and not a clue where to get it? Fear not! I’m going to walk you through how to begin your journey into politics. The first step is getting a political internship.

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • MailChimp vs. Constant Contact

    Nov 02, 2015 by Ben Holse

    MailChimp vs Constant Contact

    MailChimp vs. Constant Contact: Which Works Best for Campaigns?

    For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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