Content Marketing is a Team Sport

Diverse group of individuals working together to improve their content marketing efforts

How Small Teams Can Leverage Content Marketing to Reach Their Business Goals

Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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Ending Your Political Campaign the Right Way

Image of a soapy window with a person scrubbing it down.

Just because your political campaign is over, doesn't mean it's the end.

Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

Here are our tips on how to end a campaign:

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Your Digital Campaign: 5 Things Every Political Campaign Should Be Doing Online

digital campaign

People are searching for your campaign, do you have a digital campaign to show them?

From a small, local candidate for city council to a statewide campaign, all political campaigns have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally.

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Why Do I Need Good Political Campaign Photography?

political campaign photography

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

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Email Campaign Management Quick Tips

Email Campaign Management Quick Tips

A strong email campaign management strategy makes for a winning email campaign 

There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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5 Tips to Find a Political Job in DC

Authors note: As campaign season comes to a close, the grand game of musical chairs that is searching for a political job has commenced. While it can certainly be scary to look for a job in a new city, a little faith and lot of know-how will get you through. Check out Margo's post on finding a political job in DC! 

Political Job

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