Posted on March 19, 2018 by Sophie Thurber
Political Campaign Photography Shoots Are Worth the Money
Good political campaign photography is a must.
Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.
Posted on January 08, 2018 by Elena Veatch
A strong email campaign management strategy makes for a winning email campaign
There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started!
Posted on March 27, 2017 by Joe Fuld
Please! Get out on the Road and Find a Political Campaign Job!
When I started on the campaign trail, I was lucky enough to go through the Campaign Management Institute, where I became focused on political campaigns and encountered great mentors like Peter Fenn, Richard Smolka, Bill Sweeney and Peter Lindstrom through college programs and internships. Meeting folks who had made careers out of politics encouraged me to set aside my mom’s vision of me becoming a professional chef and instead, pursue a career in politics and find a political campaign job.
Posted on January 30, 2017 by Sophie Thurber
Digital Advocacy Advertising: Making the Most of My Campaign.
Posted on December 29, 2016 by Lizzie Kendrick
Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?
Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget. If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, a online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).
Posted on July 21, 2016 by The Campaign Workshop
Authors note: As campaign season comes to a close, the grand game of musical chairs that is searching for a political job has commenced. While it can certainly be scary to look for a job in a new city, a little faith and lot of know-how will get you through. Check out Margo's post on finding a political job in DC!
Political Job Search: So Many Happy Hours, So Little Time
Here at TCW, we are fortunate enough to work with some really fantastic folks across the country. From campaign managers to photographers to data people and more, we partner with other supporting players to help our clients win. At the end of the cycle, and during an odd year, we often get asked by some of these folks for help in a DC-based political job search. Here are a few tips I often give people who are looking to land a political job in our nation’s capital:
Posted on April 21, 2016 by Joe Fuld
Ask Your Campaign Consultants These Questions - But Make Sure You Want To Hear The Answer
Campaign consultants are paid to answer tough questions. Throughout the course of any political campaign, it is sometimes the unasked questions that are the most important. A good campaign consultant, candidate, and campaign manager should approach these tough questions head on. Let’s walk through the ten important questions to ask your campaign consultant to get your campaign off to a good start.
Posted on April 07, 2016 by Joe Fuld
Don't knock door-to-door canvassing
Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.
With door-to-door contact, especially on political campaigns and issue organizing, one good conversation can be enough to make a difference. Let’s discuss how a good door to door contact can make such a difference.
Posted on March 07, 2016 by Lizzie Kendrick
Where, When and How Most Digital Campaigns Fall Short
When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.
Posted on February 22, 2016 by Lizzie Kendrick
Does Your Sender Matter in Your Political Emails?
Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?