• Political Advertising Mediums - Pros and Cons

    Dec 03, 2020

    birds eye view of a table with people using their technology

    Political Advertising:  Choose The Right Medium for Your Campaign

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  • If Facebook Stops Political Ads - What Should Campaigns Do?

    Oct 31, 2019

    If Facebook stops running political ads. Person holding picture of megaphone with text bubble

    If Facebook Stops Political Ads, What does it Mean for your Campaign?

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  • Political Advertising: 7 Questions with Deno Seder

    Aug 21, 2019

    Political Advertising television with arms and legs puts arm around question mark

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.

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  • Is Your Independent Expenditure Verified to Run Political Ads?

    May 13, 2019

    Different colored arrows on a white brick background. The arrows are neon yellow, green, and blue

    Make Sure You’ve Completed Any Verifications You Need to Run Political Ads on Facebook, Twitter, or Google

    If you’re running political ads for your independent expenditure campaign, you already have to make extra sure that everything you’re doing and saying is legal. All of your content will likely need to be reviewed by lawyers, especially if it could be controversial. But one area that’s relatively new to this kind of review is making sure your digital ad accounts and/or pages have been verified to run political ads in the US.

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  • Digital Political Ad Transparency: What is My Opponent Advertising?

    Nov 08, 2018 by Joe Fuld (he/him)

    Picture of a bench in front of a blue sky advertisement.

    The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?

    Digital political ad transparency has been an elusive thing. In a world of fake news, hacked sites and independent expenditures from groups you have never heard of, actionable information on digital spending is important. For years, you have been able to find out what opponents are spending on television and radio. Now, digital publishers a re starting to focus on  digital ad transparency. They are making it easier to see what folks are doing with paid digital political ads.

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  • Emotion Makes a Difference in Advocacy Advertising

    Sep 21, 2017 by Elena Veatch

    advocacy advertising

    Why Emotion Beats Reason in Advocacy Advertising

    Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld (he/him)

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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  • Political Advertising Mediums

    Jun 18, 2015 by Ben Holse (he/him)

    Political Advertising Mediums

    The Pros and Cons of Political Advertising Mediums

    Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld (he/him)

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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