Political Direct Mail: An Edit Too Far?

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Keep Your Direct Mail on Point and on Time

Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

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Pros and Cons of Candidate Communication Mediums

What candidate communication is right for you?

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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Candidate and Campaign Training

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Candidate and Campaign Training Is a Good Investment

We  create and run custom candidate and campaign trainings for groups and organizations around the country. It is our mission as a company to not only create a and build political and advocacy campaigns but to teach people how to do it better.  We specialize in a layered learning approach to political and campaign management training.  Whether you have the chance to go to one of our trainings or someone else's campaign training, go to a training.  check out our progressive training calendar, we try to keep it up to date.  You would not start a business without learning the skills necessary to run it, don't start a campaign without the right political training.  We encourage candidates and staff to get trained at a candidate and campaign training before  they get involved in a campaign.  The Gay and Lesbian Victory Institute runs candidate and campaign trainings for LGBT candidates. Members of our team have worked with Victory Fund since 1998.  We are proud of this work. Those candidate and campaign trainings can be found here: Gay & Lesbian Victory Institute. If you are a LGBT candidate thinking running for office we hope you will go do a candidate and campaign training soon!

There are lots of great organizations that do candidate and campaign training. Here are some recommendations on other great organizations that do candidate and campaign trainings:

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