• How to Build a Political Email List

    Oct 11, 2021 by Joe Fuld (he/him)

    political email list

    Do Not Buy a Political Email List – Learn to Build One

    There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base. 

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  • Grow Your Email List For Political Campaigns

    Sep 14, 2020

    ipad with email logo on screen on chalkboard with envelopes - Grow you email list

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there? 

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  • Email Campaign Management Quick Tips

    Jan 08, 2018 by Elena Veatch

    Email Campaign Management Quick Tips

    A strong email campaign management strategy makes for a winning email campaign 

    There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber (she/her)

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • Advocacy Email Campaigns: Don't Ignore Email For Advocacy

    Jun 06, 2016

    advocacy email strategy

    Put advocacy email strategy to work for your advocacy campaign

    Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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  • Political Email Surrogates

    Feb 22, 2016

    political email

    Does Your Sender Matter in Your Political Emails?

    Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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  • Digital Political Advertising for 2016 and Beyond

    Jan 19, 2016 by Joe Fuld (he/him)

    digital political advertising

    Digital Political Advertising Plans Are a Must for 2016

    As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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  • How to Land Your First DC Political Internship

    Jan 07, 2016 by The Campaign Workshop

    political internship

    Your Guide to Finding a Political Internship in Washington, D.C.

    Are you a college student interested in pursuing a career in politics? Do you have absolutely no experience in the field and not a clue where to get it? Fear not! I’m going to walk you through how to begin your journey into politics. The first step is getting a political internship.

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • MailChimp vs. Constant Contact

    Nov 02, 2015 by Ben Holse (he/him)

    MailChimp vs Constant Contact

    MailChimp vs. Constant Contact: Which Works Best for Campaigns?

    For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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  • How to Build a Political Email List

    Sep 11, 2015

    How to Build a Political Email List

    The Best Tactics To Build a Political Email List

    Building a political email list can be a daunting task, but with a few key tactics, you can increase your supporter base towards your path to victory. If you’re new to running for office, your email list will consist of your friends, family, and contacts you’ve kept through the years. This may be a relatively small list, but over your campaign, you’ll continue to add people to your list. Here’s how.

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