Political Email Lists

Email List Hygiene: A Clean List Makes for Better Email Marketing

Apr 10, 2023 by Joe Fuld (he/him)

Email List Hygiene:  A Clean Will Grow Your Organization

Let’s face it, most folks don’t spend enough time working on their email list hygiene. There is always something wrong with your email engagement. If you are working with emails, you can always fix something. Contrary to popular opinion, most email problems stem from list problems. Nevertheless, most folks just focus on email content instead of list hygiene. Fixing subject lines and A/B testing are easier fixes than digging into the nitty gritty work of fixing a bad email list.  

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How to Build a Political Email List

Oct 11, 2021 by Joe Fuld (he/him)

Do Not Buy a Political Email List – Learn to Build One

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base. 

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Email Campaign Management Quick Tips

Jan 08, 2018 by Elena Veatch

A strong email campaign management strategy makes for a winning email campaign 

There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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Digital Advocacy: Advertising Campaign Goal Setting Part II

Jan 30, 2017 by Sophie Thurber (she/her)

Digital Advocacy Advertising: Making the Most of My Campaign.

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Advocacy Email Campaigns: Don't Ignore Email For Advocacy

Jun 06, 2016

Put advocacy email strategy to work for your advocacy campaign

Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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Political Email Surrogates

Feb 22, 2016

Does Your Sender Matter in Your Political Emails?

Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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Digital Political Advertising for 2016 and Beyond

Jan 19, 2016 by Joe Fuld (he/him)

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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How to Land Your First DC Political Internship

Jan 07, 2016 by The Campaign Workshop

Your Guide to Finding a Political Internship in Washington, D.C.

Are you a college student interested in pursuing a career in politics? Do you have absolutely no experience in the field and not a clue where to get it? Fear not! I’m going to walk you through how to begin your journey into politics. The first step is getting a political internship.

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Four Tips for Nonprofit Facebook Ads

Dec 14, 2015

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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More Innovative Political Direct Mail and Marketing Campaigns

Dec 10, 2015 by The Campaign Workshop

More Innovative Political Direct Mail and Marketing Campaigns

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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MailChimp vs. Constant Contact

Nov 02, 2015 by Ben Holse (he/him)

MailChimp vs. Constant Contact: Which Works Best for Campaigns?

For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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