Political Fundraising

Running for office requires money. There's no way around it. Whether you're running for city council or Congress, you need resources to communicate with voters, build your team, and compete effectively. So, you should know the proven methods for raising those resources and diversify your fundraising approach.

When fundraising, it's critical to use multiple tools and diversify your techniques. Diversifying keeps your asks fresh, reaches different types of donors through their preferred giving channels, and maximizes the total amount you can raise. Relying on just one method means leaving money on the table and burning out the donors you do reach.

This post will break down the four essential candidate fundraising methods, explain why each one matters, and show you how to utilize them effectively. To run a successful fundraising campaign, you should likely be using all four of these methods consistently throughout your race.

ActBlue is a nonprofit organization that aims to increase public participation in politics primarily through grassroots campaign fundraising. Their grassroots political fundraising tool allows Democratic and progressive campaigns and organizations to increase their individual donations and build a grassroots-funded movement.

Crowdpac is crowd funding for politics.  A Crowdfunding platform founded in 2013 Crowdpac makes it easier for political campaigns to fundraise at the grassroots level. Coming from a tech background, COO and co-founder Gisel Kordestani wanted to apply her business experience to make a positive social impact. We chatted with her about the unique features of Crowdpac and the importance of making political engagement as accessible as possible.