Union Printers

Why Should My Campaign Consider Union Printers?

by Stephanie Khani (She/Her)

Post-pandemic, unionization efforts experienced a surge of support in the public sector, from coffee chains to online retailers. It is estimated that in 2022 alone that more than 16 million people were represented by a union and 60 million workers wanted to join a union but were unable to do so (Economic Policy Institute). Public support for unions continues to grow in 2023.

Stack of mail - Red Tag Political Mail

Red Tag Political Mail - What Is It?

by Joe Fuld (He/Him)

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our direct mail e-book.

Mailbox with digital pixels coming out of it

Democratic Direct Mail Voter File Guide

by Elena Veatch

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

political direct mail practices

Political Direct Mail Best Practices

by Elena Veatch

For over a decade, folks have written off political direct mail as a remnant of the past akin to the flip phone. In reality, political direct mail is still thriving in the digital age—and it’s playing far more than a supporting role. Direct mail and television ads  traditionally account for about half of all media spending (whereas digital ads account for only five percent of paid communications budgets on average). While mail won’t be a good fit for every political or advocacy campaign, there’s a reason it’s stuck around for so long: it’s an effective medium for persuading and mobilizing voters.

Political direct mail costs
Several pieces of unaddressed mail/envelopes on a cardboard box
calendar pages flipping
size matter
what campaign consultants get wrong about digital
political direct mail

Political Mailers Can Make Your Communications Program

by Sophie Thurber (She/Her)

As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

political direct mail and marketing campaigns

More Innovative Political Direct Mail and Marketing Campaigns

by The Campaign Workshop

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!