• Red Tag Political Mail - What Is It?

    Dec 24, 2020 by Joe Fuld

    Stack of mail - Red Tag Political Mail

    Red Tag Political Mail, Does Your Mail Qualify?

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  • Democratic Direct Mail Voter File Guide

    Mar 16, 2020 by Elena Veatch

    Mailbox with digital pixels coming out of it

    Democratic Direct Mail Tip - Be Data Savvy 

    Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

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  • Political Direct Mail Best Practices

    Feb 17, 2020 by Elena Veatch

    political direct mail practices

    Political Direct Mail Is Here to Stay 

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  • Political Direct Mail - What Do Campaign Mailers Cost?

    Sep 26, 2019 by The Campaign Workshop

    Political direct mail costs

    Political Direct Mail Cost: Am I Getting a Good Deal On Campaign Mailers?

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  • Proofing Your Direct Mail

    Jul 22, 2019 by Elena Veatch

    Several pieces of unaddressed mail/envelopes on a cardboard box

    Don't Let Errors Mar Your Political Direct Mail

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  • Political Mailers and Timing

    Jun 27, 2019 by Sophie Thurber

    calendar pages flipping

    When Should I Drop My Political Mailers?  

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  • Political Direct Mail Part 2: Size Matters

    Jun 30, 2016

    size matter

    When it comes to political direct mail...size matters

    With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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  • What Some Campaign Consultants Get Wrong About Digital Campaigns

    Mar 03, 2016 by The Campaign Workshop

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • Political Mailers Can Make Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Political Mailers: Will They Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • Production Youtility

    Nov 26, 2015

    production

    Production Youtility

    I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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  • USPS Streamlining

    Oct 26, 2015

    USPS Streamlining

    How is the USPS Streamlining?

    The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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