• Voter File Guide for Democratic Direct Mail Programs

    Mar 16, 2020 by Elena Veatch

    Mailbox with digital pixels coming out of it

    Be Data Savvy with Your Democratic Direct Mail

    Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

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  • Best Practices for Political Direct Mail

    Feb 17, 2020 by Elena Veatch

    Mailbox overflowing with mail on blue background

    Political Direct Mail Is Here to Stay 

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  • How Much Does Political Direct Mail Cost?

    Sep 26, 2019 by The Campaign Workshop

    Wooden figure standing against a backdrop with a bunch of paths with questions at the end.

    Political Direct Mail Cost: How Do I Know I'm Getting a Good Deal?

    How much does political direct mail cost? How can I do it for less? This is a question that is often asked but the answer is not always as clear as it should be. To answer the question, think about cost drivers: printing, mailing and postage costs are the major driving factors when it comes to campaign mail costs. But there is more: the cost of creative, strategy and design can impact the cost per piece of your political mail. 

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  • Proofing Your Direct Mail

    Jul 22, 2019 by Elena Veatch

    Several pieces of unaddressed mail/envelopes on a cardboard box

    Don't Let Errors Mar Your Political Direct Mail

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  • Political Mailers and Timing

    Jun 27, 2019 by Sophie Thurber

    calendar pages flipping

    When Should I Drop My Political Mailers?  

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  • Political Direct Mail Part 2: Size Matters

    Jun 30, 2016

    size matter

    When it comes to political direct mail...size matters

    With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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  • What Some Campaign Consultants Get Wrong About Digital

    Mar 03, 2016 by Shelley Rees

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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  • The Future of Political Organizing | Grassroots Organizers

    Feb 25, 2016 by Ben Holse

    political organizing

    What Does The Future Of Political Organizing Look Like?

    We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • Production Youtility

    Nov 26, 2015

    production

    Production Youtility

    I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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  • USPS Streamlining

    Oct 26, 2015

    USPS Streamlining

    How is the USPS Streamlining?

    The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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