Top 5 Campaign Social Media Mistakes And How You Can Avoid Them

social media mistakes to avoid

Campaign Social Media Mistakes to Avoid

(updated 3/27/18)

In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way. However, just pressing tweet or publish won't get you that far. It is possible to use social media wrong. Here are the top 5 campaign social media mistakes you should avoid making:

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Video on Twitter

twitter video

How Do You Create a Good Twitter Video and Get People to See it?

Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

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Social Media Strategy for Legislators

Social media

How Should Legislators Work With the Changing World of Social Media Strategy?

Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

1. Have a message:

Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.

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Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

facebook videos

Make Your Facebook Video Ads Stand out on Newsfeeds

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

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