• Facebook Campaign Strategy for Paid and Organic

    Feb 14, 2022 by Joe Fuld (he/him)

    three people holding puzzle pieces, putting them together, blue background

    Facebook Campaign Strategy - Build a Paid & Organic Plan

    Facebook campaign strategy - can be frustrating,  but as you plan for elections you need a strategy to navigate and plan for paid and organic content, especially as Facebook continues to change their rules for targeting.

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  • Campaign Social Media Mistakes And How You Can Avoid Them

    May 07, 2018

    social media mistakes to avoid

    Campaign Social Media Mistakes to Avoid

    (updated 3/27/18)

    In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way. However, just pressing tweet or publish won't get you that far. It is possible to use social media wrong. Here are the top 5 campaign social media mistakes you should avoid making:

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  • Video on Twitter

    Jan 04, 2018

    twitter video

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

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  • Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

    Nov 30, 2017 by Elena Veatch

    Digital campaign tool

    See who’s engaging with your content with this digital campaign tool 

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  • Social Media Strategy for Legislators

    May 29, 2017 by Joe Fuld (he/him)

    Social media

    How Should Legislators Work With the Changing World of Social Media Strategy?

    Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

    1. Have a message:

    Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.

    2. Tell a story:

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  • 3 Ways ActionSprout Can Bolster Your Grassroots Strategy

    May 11, 2017 by Elena Veatch

    Grassroots Strategy

    Cultivate a Grassroots Strategy That Turns Passion Into Action.

    Progressives across the country are fired up and ready to resist Trump’s agenda – but does your campaign have a strong grassroots strategy to turn your supporters’ passion into action?

    A robust supporter base is crucial to a successful grassroots strategy, but it takes time and effort to build an email list and keep those who opt in engaged. Luckily, tools like ActionSprout are making it easier than ever to accomplish both tasks – below are three ways the tool can help.

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  • Social Media Platform: Is Quantity or Quality Better?

    Apr 20, 2017 by The Campaign Workshop

    social media

    Optimize Your Posting for Maximum Engagement on Any Social Media Platform

    It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.

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  • Facebook Video for Advocacy and Politics: 3 Can't Miss Tips

    Feb 17, 2017

    facebook videos

    Make Your Facebook Video Ads Stand out on Newsfeeds

    Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

    1. Flip the Script

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  • Clinton vs. Trump: Social Media Campaign Strategy

    Oct 13, 2016

    campaign social media

    Social media campaign strategy - beyond the tweet. What else are Hillary and Donald doing on social media sites?

    Social media campaign strategy has taken a more prominent role this campaign cycle than ever before.  Everyone knows that trump tweets,  but as Election Day gets closer and closer it’s time to take a look at what Hillary Clinton and Donald Trump are doing on social media websites. To help analyze each campaign’s social strategy, it’s helpful to start with the social networks they list on their websites.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016

    How to Use Social Media for Get Out the Vote

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