Social Media Strategy

Facebook campaign strategy - can be frustrating,  but as you plan for elections you need a strategy to navigate and plan for paid and organic content, especially as Facebook continues to change their rules for targeting.

In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way.

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

Social media campaign strategy has taken a more prominent role this campaign cycle than ever before.  Everyone knows that trump tweets,  but as Election Day gets closer and closer it’s time to take a look at what Hillary Clinton and Donald Trump are doing on social media websites. To help analyze each campaign’s social strategy, it’s helpful to start with the social networks they list on their websites.