• Independent Expenditure Campaign Planning

    Jan 30, 2023 by Phoebe Retta (she/her)

    Brain made out of yellow paper

    Independent Expenditure Success Starts with a Plan

    Here at The Campaign Workshop, we have written a lot about independent expenditure strategy in the past, but the key takeaways never change:

    1.    Know your goals.
    2.    Do no harm.
    3.    Don’t duplicate efforts.

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  • Political Communication Strategy - Don't Skimp on Speechwriting

    Dec 21, 2020 by Elena Veatch

    Political Communications: podium with 2 microphones, background of american flag

    A Political Communication Strategy Needs Good Speechwriting 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.

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  • Independent Expenditure Planning Quick Tips for IEs

    Jun 20, 2019 by Martín Diego Garcia (he/him)

    5 children standing against a white board with books on their heads.

    Independent Expenditure: Avoid Common Mistakes and Make Smart Choices When Planning a Successful IE

    An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.


    Fill the Gaps

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  • Independent expenditure Campaigns: What Can and Can’t They Use?

    May 09, 2019 by Ben Holse (he/him)

    A thumbs up hand on the right and a thumbs down hand with chalk on the left side on a blue backdrop

    How Could an Independent Expenditure Get Assets from the Campaign, If They Even Can in the First Place?

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  • Write a Political Speech

    Jul 17, 2017 by The Campaign Workshop

    speech for strategic communications

    Write a Political Speech for Strategic Communications

    Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

    Monroe’s Motivated Sequence

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