• Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

    read more

  • Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

    non-political books for politicos

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

    read more

  • Our #1 Tip to Make Your Canvassing a Success

    Mar 05, 2018

    canvassing

    Canvass Training Will Make Your Canvass Count

    The 2018 election cycle is officially here! As candidates, by this point you have probably been knocking on doors for weeks and are finally at a place where you are ready to bring in the cavalry, your volunteers! For campaigns, we believe in doors, doors, and more doors.  Those doors translate into more voter contact and more identified targets for GOTV. Hitting doors in the right way is why having a structured and detailed canvass training is vitally important.

    read more

  • 7 Questions with Joshua Kalla on Political Persuasion

    Jan 29, 2018 by Elena Veatch

    7 Questions with Joshua Kalla on Political Persusaion

    Is persuasion still possible? Political scientist Joshua Kalla answers our questions

    Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.

    read more

  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

    read more

  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

    read more

  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

    read more

  • What Does A Political Candidate Do?

    May 12, 2016 by Joe Fuld

    political candidate

    Explore the role of the political candidate

    By the title, this could be the shortest post in the history of our blog. The typical answer to this question, and the way I teach candidates about political campaigns, is that a political candidate has two jobs: to raise money and meet voters. But these tasks are easier said than done.

    A political candidate’s perspective is that message, fundraising, and strategy come from her or him, so not involving the political candidate in those decisions could be disastrous. Anyone who has been involved in a political campaign knows there are many levels of involvement. So let's dig into it. I’ll chat about the candidates role in each element of a campaign and some of the pressure points in between.

    Assessment of viability/ deciding to run: 

    read more

  • Digital Campaigns and the Googlization of American Politics

    May 02, 2016 by Joe Fuld

    google for politics

    Digital Campaigns and the Googlization of American Politics

    Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

    But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns?  Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

    read more

  • Canvassing Campaigns Still Matter

    Apr 07, 2016 by Joe Fuld

    canvassing

    Don't knock door-to-door canvassing

    Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

    read more

  • Running for Office? Revisit "Ready, Set, Go!"

    Mar 14, 2016 by Joe Fuld

    Running for Office

    The Campaign E-Book Candidates Running for Office Needs To Read!

    Running for office or working on a campaign? Six months ago, we released our fifth e-book “Ready, Set, Go! Jumpstart Your Political Campaign.” As candidates all across the country are beginning their campaigns, we wanted to reintroduce you to some of the e-book highlights. 

    read more

  • What Some Campaign Consultants Get Wrong About Digital

    Mar 03, 2016 by Shelley Rees

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

    read more