filled out checklist

Post-Election Campaign Shutdown Checklist

by Ben Holse (He/Him) and Martín Diego Garcia (He/Him)

Your campaign is finally over and you might be feeling a bit of that post-campaign emptiness inside. We understand that feeling and have a lot of insight on what to do after a win or a loss. Like for most things in your campaign you’ll want to be thinking about a plan for your campaign shutdown at the beginning of the campaign as part of your overall campaign plan.

Union Printing press

Union Printers Make Great Political Direct Mail Campaigns

by Joe Fuld (He/Him)

Here at The Campaign Workshop (TCW), we work with union printers. Union printers are not only committed to providing a safe workplace and fair wages but also benefits to their employees. Without going into a massive labor history lesson, unions are really important both to the middle class in this country and the progressive movement; something we certainly can get behind at TCW! 

direct mail
size matter
production
USPS Streamlining
die-cut mail

Die-Cut Mail Pieces

Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule. If you have the budget and time for producing a die-cut piece, then the issues become production related.

Letters

Load Leveling: What does it mean for political direct mail?

by The Campaign Workshop

On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.”

The Ultimate guide to Political Printing

Political Direct Mail Printing, Ultimate Guide Part 4

by The Campaign Workshop

Political direct mail printing: #4:  In previous installments of this series we covered finding a printer, managing schedules, specifying paper and digital vs. offset printing. This week is the final installment of the series and we’re going to talk about photos, file preparation and proofing.

The Ultimate guide to Political Printing

Political Direct Mail Printing—Ultimate Guide Part 3

by The Campaign Workshop

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

The Ultimate guide to Political Printing

Ultimate Guide to Political Direct Mail Printing—Part 2

by The Campaign Workshop

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.