Don’t Let Proofing Errors Derail Your Direct Mail

direct mail

Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate

Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing. 

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Campaign Shutdown Checklist

Campaign Shutdown List

Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

Is it time for the campaign shutdown?

So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

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Political Direct Mail Part 2: Size Matters

size matter

When it comes to political direct mail...size matters

With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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Political Printing Services: How to Find the Perfect Political Printer for You!

Political printing

How to Get the Most out of Your Political Printing

Political printing services run the full spectrum. Whether you are printing direct mail, billboards, yard signs or any other type of campaign material, this post is for you. When it comes to quality and service, some political printers are fantastic, while others seem like you might find hamsters running the presses. Here are some tips for separating the worst from the best political printing services.

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Political Printing: What To Look For In A Proof

political printing proofs

Political Printing: What To Look For In A Proof

So you send your final political direct mail file off to the printer and breathe a sigh of relief. Not so fast! Political printing is a much longer process than that. After you send off your final political direct mail file, the printer will send you back something called a print proof that you need to approve. A print proof is an exact mock up of what your piece will look like when it prints so its important you take the time to look it over carefully. If you don't like how your piece looks on the printer proofs, you won't like how it turns out when it's printed. Below are a few items to be sure to look for in your printer proof:

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Political Printing: The Do's and Don’ts

political printing

Political Printing: The Do's and Don’ts

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.

DO'S

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Direct Mail Samples: What Am I Looking For?

direct mail samples

Using a Consultant’s Direct Mail Samples to Help in Hiring Decisions

The hiring process for a Democratic direct mail firm generally involves a set of the firm’s direct mail samples from past campaigns. Obviously, it’s important to review a mail firm’s proposal carefully, but it’s also important to take a close look at their direct mail samples. The direct mail they actually produce can tell you a lot. Here are a few questions you should run through as you review any direct mail samples:

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Production Youtility

production

Production Youtility

I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager. 

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USPS Streamlining

USPS Streamlining

How is the USPS Streamlining?

The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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