Voter Outreach

If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since only 30% of young people report being contacted by a campaign or party. Engaging young voters, especially on TikTok and other social media platforms, could make young voting rates go even higher.

Chuck Rocha has been doing ground-breaking work from the start. At 29, he was the first person of color named National Political Director of the United Steelworkers of America (USW). In 2010, Rocha left USW and founded Solidarity Strategies, a Latino-owned and operated political consulting firm. In 2016 and 2020, he worked for Bernie Sanders’ presidential campaign, acting as a senior advisor for the 2020 campaign.