Backlinking for Your Political Campaign Website

A woman looking at her political campaign website at her home.

Backlinking Can Help People Find Your Political Campaign Website Faster

So, you’ve built a political campaign website—congrats! Now you want to make sure folks in your community can actually find it. The next steps to build on the momentum for your new political campaign website is to focus on SEO (search engine optimization) and work on a backlinking strategy.

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What Political Campaign Websites Often Get Wrong

Two desktop monitors on a desk. The room is dim, but there is a single lamp.

Here Are Some Common Mistakes That Political Campaign Websites Make

In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal.

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5 Tips for Your Political Candidate Website

Woman in a striped shirt typing on a silver computer

Build Your Candidate Website to Engage with Voters

Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression.

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Using Geo-Fencing Technology For Advocacy

Geo-fencing technology

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

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Facebook and ActionSprout: Integration for Digital Advocacy

digital advocacy

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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Digital Advocacy Metrics: Success by the Numbers

digital campaign metrics

Do Digital Advocacy Metrics Matter?

With all the folks out there doing advocacy, defining what makes a digital advocacy or lobbying campaign successful is not one size fits all. That's why digital advocacy metrics are important.

Every campaign will have a different set of goals to define what success means for their advocacy campaign. Every campaign (traditional or digital) needs to start with a conversation about what success really means. In advocacy, there are lots of markers for success. I’ve listed some common benchmarks for your campaign to shoot for below.

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Do I Need Digital Political Advertising?

digital advertising for politics

How and when should I use digital political advertising?

With digital becoming a word that is thrown about in everywhere from television to vacuum cleaners, what does digital political advertising mean for the campaign world? Is it necessary? How much should you focus your resources on digital political  advertising?

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