Josh Greene

7 Questions with Josh Greene

by The Campaign Workshop

Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work.

Political Campaign Website

Political Campaign Website: Are you Ready for 2022?

by Ben Holse (He/Him)

A political campaign website is one of the most important early investments a campaign can make. Your website gives voters a place where they can learn more about your campaign and where you can spin your narrative however you want. Until recently, websites costed thousands of dollars to develop and required many months of careful planning and plenty of time to build.

Two women looking at a laptop on a table advocacy website RFP

Advocacy Website RFP: What Questions Should I Ask?

by Joe Fuld (He/Him)

This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you.

A woman looking at her political campaign website at her home.
Two desktop monitors on a desk. The room is dim, but there is a single lamp.
Woman in a striped shirt typing on a silver computer
An image of piggy bank with money coming out of it's head

A Guide to Budgeting for Your Digital Advocacy Campaign

by The Campaign Workshop

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising? Per unit, digital advocacy advertising is comparatively cheap – while you may spend several hundred dollars (or more) per point on TV, your cost per thousand impressions (CPM) can be as little as a dollar or two for digital advertising. That means that digital advertising can be a fantastic way to reach out to supporters and promote your advocacy campaign when you’re working with limited dollars.

trump photos
digital advocacy
Member Public Affairs Strategy

Member Public Affairs Strategies to Remember

by Joe Fuld (He/Him)

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out.

content marketing for politics

Content Marketing For Politics

by Joe Fuld (He/Him)

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.