• 7 Questions with Josh Greene

    Sep 20, 2021 by Kara Yannotta

    Josh Greene

    7 Questions with Josh Greene of The Mather Group

    Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work. 

    In what cases is it beneficial for a company or organization to have a Wikipedia page?

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  • Advocacy Website RFP: What Questions Should I Ask?

    Jan 18, 2021 by Joe Fuld

    Two women looking at a laptop on a table advocacy website RFP

    An Advocacy Website RFP Can Help You Build A Winning Website

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  • Backlinking for Your Political Campaign Website

    Oct 24, 2019 by Ben Holse

    A woman looking at her political campaign website at her home.

    Backlinking Can Help People Find Your Political Campaign Website Faster

    So, you’ve built a political campaign website—congrats! Now you want to make sure folks in your community can actually find it. The next steps to build on the momentum for your new political campaign website is to focus on SEO (search engine optimization) and work on a backlinking strategy.

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  • Political Campaign Websites Mistakes

    Aug 01, 2019 by Ben Holse

    Two desktop monitors on a desk. The room is dim, but there is a single lamp.

    Here Are Some Common Mistakes That Political Campaign Websites Make

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  • Political Candidate Website Tips

    Jul 11, 2019

    Woman in a striped shirt typing on a silver computer

    Build Your Candidate Website to Engage with Voters

    Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression. Below are a few simple best practices to make sure you get the most out of your candidate website. 

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • Sourcing Great Photos of Trump Without Breaking the Bank

    Jul 10, 2017 by Sophie Thurber

    trump photos

    Trump Photos to Up Your Digital Advocacy Game 

    Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

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  • Facebook and ActionSprout: Integration for Digital Advocacy

    Jul 06, 2017 by Sophie Thurber

    digital advocacy

    Digital Advocacy Integration for Action

    Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016

    How to Use Social Media for Get Out the Vote

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  • Advocacy Email Campaigns: Don't Ignore Email For Advocacy

    Jun 06, 2016

    advocacy email strategy

    Put advocacy email strategy to work for your advocacy campaign

    Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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  • Content Marketing For Politics

    Feb 08, 2016 by Joe Fuld

    content marketing for politics

    Content Marketing in the World of Politics

    In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

    That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.  

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