Advocacy

Why and How to Always Do Advocacy Campaign Testing

Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

Prioritize Your Goals to Build an Effective Advocacy Campaign Online

Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

Advocacy Mail: List Building with Reply Devices

Advocacy mail  does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

Advocacy Mail That Builds Capacity

Do you know the difference between advocacy strategy and advocacy tactics?

You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it.

Your Issue Advocacy Campaign Startup Guide

Issue advocacy campaigns start with the best of intentions. We begin with a coalition who cares about your issue and want to make a real difference. But without a bit of campaign know-how, you will fall off track.  Here are ten common, advocacy campaign mistakes along with tips on how to avoid these errors.