Advocacy

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- Plan to Move Fast

Fast and instant are different -
While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

7 Questions with Bob Keefe

Sep 12, 2022 by Elizabeth Rowe (she/her)

Interview with Bob Keefe

7 Questions with Nadia Belkin

Sep 05, 2022 by Elizabeth Rowe (she/her)

Exclusive Interview with Nadia Belkin

Supply Chain Problems for Nonprofits and Political Campaigns

Jun 20, 2022 by Joe Fuld (he/him)

Supply Chain Problems and Solutions for Nonprofits & Campaigns

Coalition Building Guide

Apr 18, 2022 by Martín Diego Garcia (he/him)

How to Use Coalition Building to Make an Impact

Advocacy Message: Know Your Advocacy Campaign Goals

Feb 07, 2022 by Joe Fuld (he/him)

What is an Advocacy Message and How Do I Get One?

Advocacy message development can be challenging. Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.

QR Codes for Politics: Should I Use QR Codes for Politics and Advocacy?

Jan 31, 2022 by Joe Fuld (he/him)

QR Codes for Politics and Advocacy: Will They Work for my Campaign?

Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.

Grasstops vs Grassroots Advocacy

Jun 07, 2021 by Joe Fuld (he/him)

Grasstops vs. Grassroots Advocacy: Public Affairs Tactics

Do you ever ask yourself, "What is the difference between grasstops and grassroots advocacy?" Well, you're not the only one scratching your head.

Define Advocacy - Definition, Tactics & Terms

May 03, 2021 by Sophie Thurber (she/her)

The Tactics and Terms That Define Advocacy

Learn how we define advocacy -Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

What is the difference between how we define an advocacy campaign and a political campaign?
The difference may sometimes seem murky, but it boils down to express advocacy vs. issue advocacy.

Advocacy Video That Won't Break the Bank

Mar 22, 2021 by Ben Holse (he/him)

Advocacy Video On a Budget

Advocacy video is all over social media and across the internet. Video has really become an essential channel for leveraging support on an issue for nonprofits. It’s no wonder why, many advocacy organizations and nonprofits have supporters with compelling narratives, and video is a great medium for storytelling. But we’ve seen too many small or mid-sized nonprofits that still choose to avoid creating an advocacy video strategy because they have a limited budget.