Building a Connective Advocacy Campaign to Move the Needle

A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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Issue Advocacy Campaign Startup Guide

Picture of a finger adding the last missing puzzle piece to a otherwise completed puzzle.

Your Issue Advocacy Campaign Startup Guide

Issue advocacy campaigns start with the best of intentions. We begin with a coalition who cares about your issue and want to make a real difference. But without a bit of campaign know-how, you will fall off track.  Here are ten common, advocacy campaign mistakes along with tips on how to avoid these errors.

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