• Make Your Non-Profit Print Ad Pop

    Dec 23, 2019 by Ben Holse and Shelley Rees

    Rainbow slinky on a pink backdrop

    Best Practices for a Non-Profit Print Ad

    Whether it’s for Coca-Cola, AARP, or your local 4-H club, the goal of a print ad remains largely the same: get the reader to take an action. That action could be buying more pop, calling Congress, or raising a prize pig. To make that happen, you need to catch people’s attention and then clearly and concisely tell them what you want them to do. A print ad can be expensive, so make sure you’re getting your money’s worth. Below are a few of the best-practices we have used to create advocacy print ads for clients that make an impact. 

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  • Advocacy Plan: Where do I begin?

    Dec 05, 2019 by Martín Diego Garcia

    People meeting around a table piled with papers

    Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

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  • The Difference Between Advocacy Strategy and Advocacy Tactics

    Jan 03, 2019 by Sophie Thurber

    Dog with ball in its mouth on sofa

    Do you know the difference between advocacy strategy and advocacy tactics?

    You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it. Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small, you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Community Advocacy Basics: A Beginner's Guide to Advocacy

    Nov 26, 2018 by Joe Fuld

    Diverse group of people holding one another in solidarity.

    Not matter your age, you can move people to take action through community advocacy. 

    Here are some great community advocacy campaigns started by young people:

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