• Campaign Management Tools: 100 Campaign Tools List 2020

    Feb 18, 2020 by The Campaign Workshop

    100 campaign management tools

    Campaign Management Tools: What Do I Need This Election Cycle and Why? 

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  • What Do Digital Political Consulting Firms Actually Do?

    Jan 16, 2020 by Ben Holse (he/him)

    woman at desk staring into distance

    Here Are Some of the Things That Digital Political Consulting Firms Can Do for Your Campaign.

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  • Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld (he/him)

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

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  • 7 GOTV Questions with Pandora

    Oct 11, 2018

    Sponsored listening process for 7 GOTV questions with Pandora

    How you should incorporate Pandora digital radio into your GOTV strategy

    As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. 

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  • 7 Questions with Bernie Horn on Progressive Campaign Strategy

    Jan 18, 2018 by Elena Veatch

    7 Questions with Bernie Horn

    Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.

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  • Evaluating Success for Your Campaign Strategy

    Oct 15, 2017 by The Campaign Workshop

     

    Campaign Strategy Success

    Because They Don't Hand Out Medals for Campaign Strategy

    Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

    What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

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  • Campaign Strategy Tips from a Political Strategy Firm

    Feb 09, 2017 by Joe Fuld (he/him)

    political strategy firm

    Put Campaign Strategy First. Lessons from a Political Strategy Firm.

    As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should compliment good strategy not impede it. Having clear defined goals can make a big difference.

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  • Name Recognition - The Truth About Name ID

    Jan 20, 2017 by Joe Fuld (he/him)

    name recognition

    Name Recognition, What is it? Does Name ID Really Matter in Politics? 

    Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

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