Campaign Strategy

When you’re deciding to run for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day or during early vote and vote for you. To achieve that goal, you need to know how many of those voters you need to be successful.

Here are some core steps to jump-start your campaign fundraising. But first, let’s be clear that there is no one-size-fits-all solution for campaign fundraising. Fundraising is hard, and even though it is the backbone of any political campaign, it is not easy to do (for a detailed breakdown of what to think about before you run, read our eBook here). Even the best campaigns make fundraising mistakes.

So your advocacy or political campaign is gearing up for the 2020 cycle, and you’re already starting to find that you can’t possibly keep track of everything that’s going on. Fear not — the 100+ Best Campaign Management Tools List will make your campaign life easier!

These days, digital political consulting firms can be part of an army of consultants campaigns hire – including mail, phones, and general strategy. But digital is a pretty broad term and many digital firms can wear multiple hats. As a result, there is a lot of confusion about what a digital consultant actually does.