100 campaign management tools

Campaign Management Tools: 100 Campaign Tools List 2020

by The Campaign Workshop

So your advocacy or political campaign is gearing up for the 2020 cycle, and you’re already starting to find that you can’t possibly keep track of everything that’s going on. Fear not — the 100+ Best Campaign Management Tools List will make your campaign life easier!

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What Do Digital Political Consulting Firms Actually Do?

by Ben Holse (He/Him)

These days, digital political consulting firms can be part of an army of consultants campaigns hire – including mail, phones, and general strategy. But digital is a pretty broad term and many digital firms can wear multiple hats. As a result, there is a lot of confusion about what a digital consultant actually does.

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Updating Verification on Facebook for Your Political Campaign

by The Campaign Workshop

Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them.

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7 Questions with Bernie Horn

Evaluating Success for Your Campaign Strategy

by The Campaign Workshop

Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating the success of your campaign strategy. 

political strategy firm

Campaign Strategy Tips from a Political Strategy Firm

by Joe Fuld (He/Him)

Put Campaign Strategy First. Lessons from a Political Strategy Firm.

As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should complement good strategy not impede it. Having clearly defined goals can make a big difference.

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