Your Guide to Creating Great Campaign Walk Cards

Campaign Walk Cards Are Only as Good as You Make Them

Walk cards are an important element to any field campaign. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walkcards the wrong way. Below is advice on producing great political walk cards.

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What All Candidates Should Learn From Openly Gay Candidates

pride flag

Campaign Advice: Lessons for All Candidates From LGBT Candidates

For a long time,  I have said that LGBT Candidates ( Lesbian, Bisexual Transgender and Gay candidates), tend to be better candidates than their straight counterparts at running for office.  It’s because LGBT  candidates have to be. If you are breaking a barrier, it is only those with stellar qualifications and incredible drive who get through tough election fights and win.

For the last 15 years I have worked with LGBT candidates at all levels to run for office.

Now, people have woken up and said,  “Why are LGBT candidates getting elected?” It is a pretty simple formula: work hard, be qualified, be open and honest, raise a lot of money and you too may be on your way to office.

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Campaign Shutdown Checklist

Campaign Shutdown List

Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

Is it time for the campaign shutdown?

So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

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Call Time Tips: Better Campaign Fundraising

Hate Call Time? No Excuses, Call Like a Champion

Lets face it campaign call time is hard. Every candidate I have ever worked for or with has universally hated campaign call time.  They all give the same reason why; “I just hate asking people for money!”  I’ll tell you a secret:  I don’t hate  campaign call time, and you shouldn’t either.  Here are some tips to get you calling like a champ in no time. Or, at least hating campaign call time just a little bit less…

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9 Political Campaign Tips

Campaign Tips

Political Campaign Tips: #Winning

One of my favorite political campaign tips is, that campaign fundamentals can be the difference between winning and losing.  No matter what level of race you are running, campaign fundamentals are core to winning. Good political campaign advice can help give a campaign a good start. If you need a campaign team you can always reach out and talk with us about consulting on your campaign.

Here are 9 essential political campaign tips to get your campaign moving in the right direction with a couple of essential bonus tips at the end:

Don’t run unless you have a chance to win. There is a political campaign legend that if you run enough times, you will build name recognition and get elected. In the majority of races, this is not an accurate presumption. It is the reverse that is true: the more times you run, the less likely you are to win. Most folks who run the second or third time do not win.

Know how many votes you need to win.  Every year I see candidates who chose the wrong race to run in. Vote goals don’t need to be that complicated, but any political campaign worth its salt needs a vote goal. Often, the biggest mistake people make is not calculating a vote goal at all. The simple act of creating a vote goal can save you a lot of time campaigning for a race you might not have had a shot at.

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The Problem with Most Digital Campaigns

digital campaigns

Where, When, and How Most Digital Campaigns Fall Short

When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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Campaign Dictionary

Our Campaign Dictionary

Learn Your Campaign Terms: Staying on Top of a Campaign Dictionary Can Be Hard

Staying up to date on a campaign dictionary can be exhausting, so we have compiled a list of useful campaign terms to keep your lingo up-to-date, enjoy!

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