Content Marketing

Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.

Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches.

Search Engine Optimization (SEO) can be tricky and at times confusing. SEO is an online content specific strategy to help increase the number of views and visitors to your website. By adhering to certain tactics and rules, your website can obtain a high ranking placement on a search engine such as Google, Bing, or Yahoo. A higher placement equals more visitors and views. We love SEO so we broke down the basic best practices to follow with a one of a kind SEO Checklist!

This week, we launched our latest ebook on nonprofit content marketing for engagement and advocacy with Hubspot.

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words. While repeating a phrase like content marketing seems crazy, SEO has made some keyword repetition throughout your content marketing a necessity - but there is more to it than stuffing a bunch of keywords.