Digital Advocacy

Online Petitions: Is it time to get rid of the clipboard?

Jun 08, 2020 by Elena Veatch

Online Petitions: Build Your Email List - With Digital List Building

You don’t need a clipboard for online petitions, but you do need a strategy.

Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

How do online petitions work?

read more
A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

read more
Digital Advocacy Campaign Goals on Twitter

Nov 02, 2017

What Goal is Best for My Digital Advocacy Campaign on Twitter?

When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

read more
Facebook and ActionSprout: Integration for Digital Advocacy

Jul 06, 2017 by Sophie Thurber (she/her)

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

read more
Twitter for Your Next Advocacy Campaign

Jul 03, 2017 by The Campaign Workshop

For Your Next Advocacy Campaign, Don’t Underestimate the Power of Twitter.

read more
Digital Advocacy Opportunities Under a Trump Presidency

Jun 29, 2017 by Joe Fuld (he/him)

Under a Trump Presidency, Take Advantage of Digital Advocacy Opportunities

With Trump as president, nonprofit organizations have an opportunity to use digital advocacy to grow engagement and reach donors and constituencies. This doesn't make it any easier to get legislation passed, but it does present an opportunity for growth that may not have existed in the past for your organization.

read more
Digital Advocacy Tactics Advocacy Campaigns Can Learn from Political Campaigns

Apr 24, 2017

Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy

Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit.

There were some really valuable takeaways from the session that I wanted to share with you all.

read more
Social Media Platform: Is Quantity or Quality Better?

Apr 20, 2017 by The Campaign Workshop

Optimize Your Posting for Maximum Engagement on Any Social Media Platform

It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.

read more
Get Out the Vote with Social Media: Digital GOTV

Oct 06, 2016

How to Use Social Media for Get Out the Vote

read more
Digital Campaigns and the Googlization of American Politics

May 02, 2016 by Joe Fuld (he/him)

Digital Campaigns and the Googlization of American Politics

Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns? Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

read more
Content Marketing For Politics

Feb 08, 2016 by Joe Fuld (he/him)

Content Marketing in the World of Politics

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.

read more
Four Tips for Nonprofit Facebook Ads

Dec 14, 2015

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.

read more