Using Geo-Fencing Technology For Advocacy

Geo-fencing technology

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

read more »

Digital Advocacy Campaign Goals on Twitter

Digital Advocacy

What Goal is Best for My Digital Advocacy Campaign on Twitter?

When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

read more »

Facebook and ActionSprout: Integration for Digital Advocacy

digital advocacy

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

read more »

Digital Advocacy Opportunities Under a Trump Presidency

digital advocacy

Under a Trump Presidency, Take Advantage of Digital Advocacy Opportunities

With Trump as president, nonprofit organizations have an opportunity to use digital advocacy to grow engagement and reach donors and constituencies. This doesn't make it any easier to get legislation passed, but it does present an opportunity for growth that may not have existed in the past for your organization.

read more »

Digital Advocacy Tactics Advocacy Campaigns Can Learn from Political Campaigns

Electronic tablet with graphs, charts, metrics, etc. on top of papers with metrics on wooden background next to plant and coffee

Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy

Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit. 

read more »

Should I Use Snapchat for Advocacy?

snapchat advocacy tool

Questions to Ask When Deciding on Incorporating Snapchat as an Advocacy Tool Into Your Digital Advocacy Plan

Snapchat is no longer the bright, new, shiny thing in the world of social media. It’s well-established and many organizations are using it with great success. But what about your advocacy organization? Should you use Snapchat as an advocacy tool?

read more »

Digital Advocacy Metrics: Success by the Numbers

digital campaign metrics

Do Digital Advocacy Metrics Matter?

With all the folks out there doing advocacy, defining what makes a digital advocacy or lobbying campaign successful is not one size fits all. That's why digital advocacy metrics are important.

Every campaign will have a different set of goals to define what success means for their advocacy campaign. Every campaign (traditional or digital) needs to start with a conversation about what success really means. In advocacy, there are lots of markers for success. I’ve listed some common benchmarks for your campaign to shoot for below.

read more »