SEO for Digital Campaigns

Digital Campaigns: Improving SEO for Digital Advocacy

by The Campaign Workshop

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

Political Digital Campaign Strategy- How Should Social Media Fit?

by Elena Veatch

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

Woman with medical mask on looking at phone and laptop

Coronavirus Digital Trends and Media Consumption Insights

by Sophie Thurber (She/Her)

In the last few weeks, a lot has changed in our world, and we’ve gotten numerous requests for more information about coronavirus digital trends and changes in media consumption in general. Never one to stand between people and what they want, I’ve pulled together a list of some of the things we’re seeing in our work, and from partners and clients.

People sitting around table with notebooks, graphs, and computers

Digital Campaign: Digital In-House or Hire a Firm?

by The Campaign Workshop

Whether you are working on a political or advocacy campaign, a digital campaign will likely be a major part of your communications budget. If executed well, digital—from organic social media posts to programmatic advertising—gives you the ability to communicate with voters that you never could otherwise reach, and to hyper-target ads to specific lists or segments of voters.

Sponsored listening process for 7 GOTV questions with Pandora
Two people looking at phones to plan their winning digital ad campaign.

Winning Digital Ad Campaign: Plan First

by The Campaign Workshop

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

Email Campaign Management Quick Tips
Digital campaign tool

Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

by Elena Veatch

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

political data

Political Data: Don’t Let Perfect Be the Enemy of Good

by The Campaign Workshop

One of the biggest benefits digital advertising can bring to a campaign is data. Unlike TV and mail, you can hone in on your targets, pay attention to metrics mid-campaign and adjust as necessary, and analyze what worked and what didn’t when the campaign is over.

digital campaigns

Election Day Digital Campaign: What You Should Know

by The Campaign Workshop

Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.