Digital Campaigns

Digital Campaigns: Improving SEO for Digital Advocacy

Aug 23, 2021 by The Campaign Workshop

Digital Campaigns - Make Digital Advocacy Easy to Find

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

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Political Digital Campaign Strategy- How Should Social Media Fit?

May 14, 2020 by Elena Veatch

Political Digital Campaign Strategy- Don’t Neglect Social Media -

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

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Coronavirus Digital Trends and Media Consumption Insights

Apr 20, 2020 by Sophie Thurber (she/her)

Understanding Coronavirus Digital Trends and Adapting Your Program for the New Normal

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Digital Campaign: Digital In-House or Hire a Firm?

Apr 16, 2020 by Claire Regan

Digital Campaign In-House or Hire a Firm?

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7 GOTV Questions with Pandora

Oct 11, 2018

How you should incorporate Pandora digital radio into your GOTV strategy

As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies.

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Winning Digital Ad Campaign: Plan First

Oct 04, 2018

Winning digital ad campaign - start with a plan

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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Email Campaign Management Quick Tips

Jan 08, 2018 by Elena Veatch

A strong email campaign management strategy makes for a winning email campaign

There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started!

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Digital Campaign Tool Spotlight: 7 Questions with Mentionmapp

Nov 30, 2017 by Elena Veatch

See who’s engaging with your content with this digital campaign tool

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Political Data: Don’t Let Perfect Be the Enemy of Good

Jun 26, 2017

Find the Right Mix When Using Political Data for Digital Advertising

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Election Day Digital Campaign: What You Should Know

Sep 26, 2016

How Should Your Digital Campaign Strategy Change on Election Day?

Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.

Here are a few important considerations to keep in mind when developing your Election Day digital strategy:

Mobile first

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