Membership Communication

It is time to look at program evaluation for 2022 and planning for 2023. Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step to future success.

But, to do member communications right you need to plan way ahead. In this post we revisit an endorsement process and help define ways to promote and streamline goals for endorsements and recommendations.

A member survey can be a useful tool to get a sense of how your members feel about specific issues. Traditional phone surveys used to be the only option to keep tabs on the pulse of your organization. Luckily, it’s often easier and more cost-effective to poll your members online these days. Below are some factors to think through in executing a member survey that will achieve your goals and reach the right people—all without breaking the bank.

With the 2018 election cycle ramping up, it’s never too early to get going on your member communication plan. By amping up your communication, you can harness the power of your membership and get results for the issues you care about. Whether you’re working for a labor union or an advocacy organization, these tips will help make your member communication program count.

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: