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Advocacy 101

Advocacy 101

  • Online Advertising Doesn't Mean Instant

    Jan 14, 2023 by Joe Fuld (he/him)

    Online Advertising

     

    Online Advertising- Plan to Move Fast 

    Fast and instant are different -
    While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

    read more

  • QR Codes for Politics: Should I Use QR Codes for Politics and Advocacy?

    Jan 31, 2022 by Joe Fuld (he/him)

    QR Codes

    QR Codes for Politics and Advocacy: Will They Work for my Campaign?

    Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.

    read more

  • Lobby Visits For Advocacy: Planning a Virtual Lobby Day

    Dec 07, 2020 by Joe Fuld (he/him) and Martín Diego Garcia (he/him)

    planning on computer

    Lobby Day Tips: Make Your Virtual Lobby Days Impactful

    How can you get the most out of your Virtual lobby day?

    Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

    Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

    read more

  • Legislative Advocacy Kick Off

    Jul 08, 2020 by Ben Holse (he/him)

    close up of two people shaking heads with american flag backdrop

    Legislative Advocacy Kickoff 

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  • Community Advocates: What Does It Take?

    May 21, 2020 by Martín Diego Garcia (he/him)

    Network of people photos

    Community Advocates Matter, Tips for Community Advocacy.

    read more

  • Issue Advocacy Campaign Guide

    Apr 02, 2020 by Joe Fuld (he/him)

    Issue advocacy campaigns

    Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.

    read more

  • Issue Advocacy Campaign Tips To Grow Your Base

    Dec 26, 2019 by Sophie Thurber (she/her)

    Issue advocacy picture of rainbow arrows

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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  • Which Came First, the Chicken or the Advocacy Budget?

    Dec 12, 2019 by Sophie Thurber (she/her)

    Baby chick that just hatched with a budget sign over its neck

    Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

    Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

    read more

  • Community Advocacy Campaign in 7 Steps

    Feb 14, 2019 by Claire Regan

    Community advocacy campaign   Picture of a hand holding a pride flag i

    Community Advocacy Campaign: Where to Begin? Follow These 7 Steps.

    Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

    read more

  • Grassroots Advocacy Basics: Coffee with Your Legislator

    Feb 11, 2019 by Ben Holse (he/him)

    Two latte cups on blue plates sitting on a wooden table.

    How do you leverage grassroots advocacy? Start with a cup of coffee.

    read more

  • Advocacy Mail: Getting the Most out of Letter Packages, Part II

    Feb 07, 2019 by Sophie Thurber (she/her)

    Dog sitting at the front door with the door open and mail in his mouth.

    Advocacy Mail: List Building with Reply Devices

    Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

    What is a reply device?

    read more

  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber (she/her)

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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