Advocacy 101

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- Plan to Move Fast 

Fast and instant are different -
While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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QR Codes for Politics: Should I Use QR Codes for Politics and Advocacy?

Jan 31, 2022 by Joe Fuld (he/him)

QR Codes for Politics and Advocacy: Will They Work for my Campaign?

Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.

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Lobby Visits For Advocacy: Planning a Virtual Lobby Day

Dec 07, 2020 by Joe Fuld (he/him) and Martín Diego Garcia (he/him)

Lobby Day Tips: Make Your Virtual Lobby Days Impactful

How can you get the most out of your Virtual lobby day?

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

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Legislative Advocacy Kick Off

Jul 08, 2020 by Ben Holse (he/him)

Legislative Advocacy Kickoff 

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Community Advocates: What Does It Take?

May 21, 2020 by Martín Diego Garcia (he/him)

Community Advocates Matter, Tips for Community Advocacy.

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Issue Advocacy Campaign Tips To Grow Your Base

Dec 26, 2019 by Sophie Thurber (she/her)

At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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Which Came First, the Chicken or the Advocacy Budget?

Dec 12, 2019 by Sophie Thurber (she/her)

Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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Community Advocacy Campaign in 7 Steps

Feb 14, 2019 by Claire Regan

Community Advocacy Campaign: Where to Begin? Follow These 7 Steps.

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

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Grassroots Advocacy Basics: Coffee with Your Legislator

Feb 11, 2019 by Ben Holse (he/him)

How do you leverage grassroots advocacy? Start with a cup of coffee.

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Advocacy Mail: Getting the Most out of Letter Packages, Part II

Feb 07, 2019 by Sophie Thurber (she/her)

Advocacy Mail: List Building with Reply Devices

Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

What is a reply device?

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Print Ads for Advocacy Campaigns - Do They Still Work?

Dec 13, 2018 by Sophie Thurber (she/her)

Print Ads for Advocacy Campaigns - Do They Still Work? 

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