Advocacy Ads

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising? Per unit, digital advocacy advertising is comparatively cheap – while you may spend several hundred dollars (or more) per point on TV, your cost per thousand impressions (CPM) can be as little as a dollar or two for digital advertising. That means that digital advertising can be a fantastic way to reach out to supporters and promote your advocacy campaign when you’re working with limited dollars.

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

If you have not read the opinions from last week’s Supreme Court rulings, you should check them out. You can read summaries of the opinions on marriage equality here, and excerpts on the Affordable Care Act ruling here. The opinions are amazing and the words of the majority opinion make me proud, but also sadden me, because there’s still a lot more work to be done and our opponents aren’t going to stop anytime soon.