• Advocacy Engagement Funnel: Be Intentional About Advocacy

    Feb 26, 2018 by Joe Fuld

    advocacy engagement funnel

    Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

    What is the advocacy engagement funnel?

    It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

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  • Shake the Bad Habits Behind Campaign Mistakes

    Sep 18, 2017 by Elena Veatch

    campaign mistakes

    If There’s a Will, There’s a Way to Avoid Campaign Mistakes

    Campaign mistakes force folks to learn and adapt – in a perfect world. In reality, plenty of campaigns fail to reflect on their flaws before gearing up for their next fight; they recognize that a problem exists, but don’t always take the time to address the bad habits that cause them to keep repeating their mistakes.

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