Advocacy Engagement

Todd Rogers is a professor of public policy at the Harvard Kennedy School of Government and is a behavioral scientist who has done research on increasing communication skills between families, educators, and students, employees, consumers, and voters. He is the faculty director of the Harvard Behavioral Insight Group, which focuses on using behavioral science for public good. Todd co-founded the Analyst Institute, which focuses on measuring and improving the impact of progressive campaigns on voter communication and everyday labs, which works with school districts to reduce absenteeism and increased learning by better communication with families. He is also the author of the new Writing for Busy Readers, which came out in September of this year, and is a practical guide for writing more effectively and practically to increase communication skills. This week we asked him 7 questions about his work and career. 

Engaging individuals in advocacy efforts is an essential part of creating lasting change. But it can be a challenge to get people to take meaningful action, and even more challenging to keep them engaged over the long term. That's where the advocacy engagement funnel comes in.