Advocacy Strategy

Advocacy Strategy and Advocacy Tactics: What is the Difference?

by Joe Fuld (He/Him)

You and your organization have worked hard to create great policy. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need a clear and detailed advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.

advocacy Tactics Smiling woman and man carrying pink block on grid

Advocacy Strategies and Tactics Evolved

by Joe Fuld (He/Him)

Advocacy tactics and advocacy campaign strategies will continuously change with the times and so must we. Public affairs campaigns are now common on smaller federal issues as well as state and municipal issues.

campaign message

Campaign Message: 7 Tips for How to Stay on Message in 2022

by The Campaign Workshop

Is Your campaign message ready for 2022?  You may be wondering how to stay on message in the new year in order to meet your goals. The new year will bring with it plenty of forums, debates, and other public speaking events that will serve as opportunities to share your campaign message with diverse audiences.

Stack of books opened, Nonprofit Storytelling

Nonprofit Storytelling: Taking a Long-Term Approach

by Sophie Thurber (She/Her)

Nonprofit storytelling is a powerful tool, but it often falls off the radar when push comes to shove, probably because it takes significant time and people resources to do well. This post will walk you through why it should always be part of your planning and priorities, how to weave it into things you’re already doing (it doesn’t have to be a heavy lift if you do it a little at a time) and some of the elements of compelling storytelling.

Community advocacy campaign   Picture of a hand holding a pride flag i

Community Advocacy Campaign in 7 Steps

by The Campaign Workshop

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

Two latte cups on blue plates sitting on a wooden table.

Grassroots Advocacy Basics: Coffee with Your Legislator

by Ben Holse (He/Him)

How do you leverage grassroots advocacy? Start with a cup of coffee.

Dog sitting at the front door with the door open and mail in his mouth.

Advocacy Mail: Getting the Most out of Letter Packages, Part II

by Sophie Thurber (She/Her)

Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

Picture of hands holding post-it notes power mapping
Woman writing on a white board with sticky notes planning out strategy
Advocacy mail, white mail box with a lot of letters in it

Advocacy Mail: Letter Packages, Get Engagement from Mailers

by Sophie Thurber (She/Her)

I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.)  advocacy mail letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

Create Positive Social Change with the Resist Podcast List

Create Positive Social Change with the Resist Podcast List

by The Campaign Workshop

Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

political tactics