• Campaign Message: 7 Tips for How to Stay on Message in 2022

    Dec 20, 2021 by Kata Grosman Fernandez (she/her)

    campaign message

     Stay on Message: A Good Campaign Message Helps Campaign and Advocacy Goals. 

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  • Advocacy Tactics and Strategies Evolved

    Feb 15, 2021 by Joe Fuld (he/him)

    advocacy Tactics Smiling woman and man carrying pink block on grid

    Advocacy Tactics Have Shifted Over Time

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  • Nonprofit Storytelling: Taking a Long-Term Approach

    May 18, 2020 by Sophie Thurber (she/her)

    Stack of books opened, Nonprofit Storytelling

    Nonprofit Storytelling: Better Advocacy with Advocate Stories

    Nonprofit storytelling is a powerful tool, but it often falls off the radar when push comes to shove, probably because it takes significant time and people resources to do well. This post will walk you through why it should always be part of your planning and priorities, how to weave it into things you’re already doing (it doesn’t have to be a heavy lift if you do it a little at a time) and some of the elements of compelling storytelling. 

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  • Community Advocacy Campaign in 7 Steps

    Feb 14, 2019 by Claire Regan

    Community advocacy campaign Picture of a hand holding a pride flag i

    Community Advocacy Campaign: Where to Begin? Follow These 7 Steps.

    Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

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  • Grassroots Advocacy Basics: Coffee with Your Legislator

    Feb 11, 2019 by Ben Holse (he/him)

    Two latte cups on blue plates sitting on a wooden table.

    How do you leverage grassroots advocacy? Start with a cup of coffee.

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  • Advocacy Mail: Getting the Most out of Letter Packages, Part II

    Feb 07, 2019 by Sophie Thurber (she/her)

    Dog sitting at the front door with the door open and mail in his mouth.

    Advocacy Mail: List Building with Reply Devices

    Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

    What is a reply device?

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  • Power Mapping: Understanding Your Political Landscape

    Jan 28, 2019 by Martín Diego Garcia (he/him)

    Picture of hands holding post-it notes power mapping

    Power Mapping for Advocacy:  Define Targets and Achieve Your Advocacy Goals.

    What is power mapping?

    Power mapping is a very useful advocacy tool especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for.

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  • Digital Advocacy Campaign Goal Setting

    Jan 24, 2019

    Woman writing on a white board with sticky notes planning out strategy

    Can Your Digital Advocacy Campaign Have It All?

    We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

    Setting an Achievable Goal

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  • Advocacy Mail: Letter Packages, Get Engagement from Mailers

    Jan 07, 2019 by Sophie Thurber (she/her)

    Advocacy mail, white mail box with a lot of letters in it

    Advocacy Mail That Builds Capacity

    I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.)  advocacy mail letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

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  • Advocacy Strategy and Advocacy Tactics- what is the difference?

    Jan 03, 2019 by Sophie Thurber (she/her)

    Dog with ball in its mouth on sofa

    Advocacy strategy and advocacy tactics? Do you know the difference? 

    You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it. Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small, you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.

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  • Create Positive Social Change with the Resist Podcast List

    Jul 30, 2018 by The Campaign Workshop

    Create Positive Social Change with the Resist Podcast List

    Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
    I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.

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  • Learn Political Tactics with the Resist Movie List

    Feb 01, 2018

    political tactics

    Political Tactics Can Be Learned From Our Resist Movie List

    Welcome to The Campaign Workshop’s Resist Movie List!

    Movies are always a good idea. I always find it cathartic to immerse myself in scripted drama as a temporary escape from the real life political drama we are all living through because we all need a temporary escape. Watching movies can ignite the resistance by reminding of political tactics we’ve used in the past. 

    1. A Time To Kill

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